Marketing Engagement Lead - Llr Leicester City

Job Introduction

A new opportunity has arisen for a Marketing and Engagement Lead to plan, implement, and optimise meaningful marketing activity to encourage Leicester City residents to seek support and treatment for drug and alcohol use.

Turning Point is a leading health and social care social enterprise that provides support for drug and alcohol use, mental health, learning disability, sexual health, and employment needs. Our Leicester City service is currently expanding thanks to new funding and investment, so now is a great time to join us!

If you’re excited by the idea of creating your own innovative, multi-channel marketing plans that help people to access the drug and alcohol support they need then we’d love to hear from you.

This is a hybrid working role - Ideally 3 days per week on site and 2 days per week from home

Role Responsibility

As the Marketing and Engagement Lead you’re responsible for ensuring that Leicester City services are reaching their target audiences in a consistent, engaging, and effective way that increases numbers in treatment.

You’ll build relationships across the organisation to understand challenges and work quickly to provide advice, create communications, and recommend marketing activities using online and offline channels.

Some of your regular activities will include;

• To lead Turning Point in its joint work with local partners to fully integrate Turning Point services into the Local Integrated Care Network as well as wider community initiatives.
• Work alongside the Partnership Managers to develop and oversee the services’ promotion and marketing strategy.
• To develop and deliver an annual calendar of awareness events in line with best practice.
• Build and develop relationships with community groups and BAME populations
• Lead on communications within Turning Point Leicester City services to ensure that there is a golden thread of Health Promotion throughout the services.
• Lead on the development of written and digital promotional materials/ formats
• Work with partners and stakeholders to promote the work of the services and to maximise referral numbers.
• Oversee our social media platforms and online content.
• To develop regular newsletters for the services
• Lead the services by attending community and professional events and representing the service in meetings/ training.
• Communicate with Local Authority and other partners on joint initiatives, pathways, and campaigns.
• Consultation and coproduction of communications with service users and staff.

The Ideal Candidate

This area of Turning Point is fast paced, and always changing to adapt to the needs of our audiences.

To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.

You’re a positive, organised, and tenacious individual whose focus on the customer need delivers great work that drives results.

You’d describe yourself as a good all-rounder – from developing annual plans, to producing creative and writing copy – always with an eye on performance.

We are looking to recruit a candidate who is personally and professionally committed to inspiring the possibility of recovery in others. We will provide a package of training and support; experience of working in health promotion or relevant services is an advantage but more important is a willingness to learn, a passion for helping people and a desire to bring your experience in marketing into the role.

We’re also looking for some of the following;

• Experience in identifying target audiences and devising effective campaigns
• Some paid media experience, both on and offline
• Fantastic communication skills that you use to engage people of all levels and experiences
• A strong all-rounder – you have a great understanding and application of the marketing mix
• Good analytical skills – you comfortable interpreting data and making recommendations based on insight
• Basic understanding of website development, so you’re comfortable working with our tech team
• Ability to manage project priorities and experienced at influencing internal stakeholders
• You want to continually learn and develop your marketing skill set
• You have hands-on experience of creating content, writing copy and other creative skills
• Experience within the healthcare sector is also highly desirable.
• Are empathetic, kind, and want to work in a small but energetic team!

About us

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package that includes:

• Comprehensive learning and development opportunities so we can invest in your future – we’re proud to have a silver accreditation from Investors in People. Choose from our range of courses to gain recognised qualifications
• 31 days’ paid holiday a year, increasing with each year of service up to 33 days.
• An exclusive discounts hub for TP colleagues, to help make your money go further – including high street shopping, pubs and restaurants, mobile phones, gym memberships, and much more. You’ll also have access to the Blue Light Card, for even more discounts and savings!
• Flexible working solutions to support your work-life balance
• Life Assurance of up to 3x annual salary and a competitive Pension Scheme to support your savings and security
• Access to our Rightsteps Therapy service – free, confidential telephone based counselling sessions, access to an online wellbeing platform, and a Financial Education hub to support your total wellbeing
• A 24/7 Employee Assistance Programme including a Digital GP, legal advice and more – all free to you and your immediate family
• Recognition awards to recognise colleagues’ inspirational work and dedication, as well as Long Service bonuses to celebrate your commitment to us
• Flexible benefit options including a Cycle to Work scheme and interest-free Season Ticket Loans
• A £300 bonus if you successfully refer a friend as a new colleague through our Refer a Friend scheme, as a thanks from us!

As part of the fight against COVID-19 here are some of the measures we have in place to keep our team members and the people we support safe:

• Enhanced Infection/Prevention Control Measures, including the use of PPE, social distancing and regular testing
• Following all government guidance applicable to our services as a minimum and ensuring our teams are trained effectively
• Strongly encouraging colleagues to receive a vaccination to keep themselves and those around them safe, enabling access through time off & covering transport costs
• Regular updates, FAQs, myth busting from Turning Point’s clinical team as well as wellbeing seminars which provide support on a variety of topics

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.

Turning Point