Marketing Executive

Company Overview: LOCALiQ is a prominent award-winning digital agency within the Newsquest Media Group, with accolades including a silver award for Local Campaign of the Year for our work with Diverse Care on the “Make Children’s Lives Better” Campaign, and also celebrating remarkable achievements at the 2023 Search Engine Land Awards. LOCALiQ are dedicated to providing digital marketing solutions for local businesses, specialising in tailoring marketing solutions to the unique goals and challenges of their clients. They are committed to guiding businesses through the complexities of digital marketing and offering reporting and insights to navigate the ever-evolving digital landscape, and now are now looking to recruit a senior Marketing Executive to join the team.

About you: As a core member of the marketing team, you will work closely with our Head of B2B Marketing to execute effective marketing strategies. From supporting the campaign development to analysing its effectiveness, you will have a great opportunity to produce engaging customer-focused content for the LOCALiQ brand you will be expected to create and execute complex email campaigns including aspects of design as well as content. The role requires someone with a good knowledge of paid advertising such as social and PPC. You should also have experience in updating websites and pages, including image and video skills as well as creating blogs and articles.

• Basic SEO understanding, content categorisation and structure, content development, distribution, and measurement.
• Ideally a minimum of two years experience in one or more of the following categories:
• Copywriting experience across multiple platforms
• Experience working in a marketing role
• Experience in coordinating large-scale projects and campaigns
• Ability to work well in a fast-paced, collaborative environment
• Excellent organisation and prioritisation skills
• Excellent communication and presentation skills
• Confidence to present to all levels of a business
• Strong verbal and written English language skills
• Experience of working in a B2B environment
• Knowledge of HubSpot suite (desirable)
• Previous use of WordPress CMS (desirable)

About the Job: In this role, you will play a crucial role in building and engaging with LOCALiQ’s customer base and implementing effective strategies that will promote the long-term growth of our business.

• Produce engaging, valuable, customer-focused content and copy for marketing campaigns and digital platforms
• Create and execute complex email campaigns
• Analyse data to determine campaign efficiency and suggest appropriate actions based on findings
• Identify opportunities in the market to develop relevant content and campaigns, including research in both keyword analysis and industry-specific verticals
• Ensure that the brand values of the LOCALiQ business are upheld in all content and material produced
• Create, optimise and manage paid advertising ( social and PPC )
• Communicate effectively with internal stakeholders
• Work with other Marketing Executives in the team to maximise delivery and efficiency
• Support marketing campaigns and activity

Company Benefits

• Remote working
• On-going career development
• Contributory Pension
• Perks and discounts with numerous retailers and organisations
• Opportunities for team building and training days
• 25 days paid holiday, statutory bank holidays
• An extra day off on your birthday
• Holiday purchase scheme
• Structured career progression, ongoing training, and personal performance reviews
• Discount Vouchers
• Discounted Gym membership
• Cycle to Work scheme
• Mental Health Support via Lifeworks
• Eye test vouchers plus £50 towards new glasses.
• Annual Volunteer - Charity Day
• Staff referral scheme

This is an excellent opportunity to join our digital marketing team with the support and backing of one of the largest regional news publishers in the UK.

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities, as part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.

Job Types: Full-time, Permanent

Salary: £26,000.00-£28,000.00 per year

Schedule:

• Monday to Friday
• No weekends

Education:

• Certificate of Higher Education (preferred)

Experience:

• Digital marketing: 2 years (required)
• Marketing: 2 years (preferred)

Work Location: Remote