Marketing Executive

Making Trade Happen

Coface is a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.

With 75 years of experience, Coface is a leader in the credit insurance and risk management market. We have also developed a range of other value-added services, including factoring, debt collection, Single Risk insurance, bonding, and information services.

As a close-knit, international organisation at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.

Every day, our teams are making trade happen. Join us!

OBJECTIVES :

• To support the delivery of new business sales through content support such as brochures, presentations, and leaflet development
• Take the lead to increase awareness of Coface UKI projects,  increase positive reputation internally and externally through everyday staff or group updates, broker newsletters and policy updates
• Develop interest and awareness within the UK and Ireland of Coface’s services to help sales secure profitable business for Coface
• Support on lead generation campaigns with the Marketing Team, from developing content to managing campaigns with sales, via our tools

PROFILE :

Key Tasks and Responsibilities :

• Write content for articles that will be distributed internally and externally
• Lead on communications for internal and external projects
• Work with Marketing Team to develop campaigns for sales
• Work with sales to enhance sales campaigns via content and marketing know-how
• To proofread documents used by teams across the business
• To work with external agencies where required on content and campaigns
• Complete KYS (know your supplier) as and when required
• To monitor and report on campaigns, tracking return on investment
• Adhoc support across all marketing functions
• Be a team player

SPECIALIST SKILLS & KNOWLEDGE

• Strong networking skills internal and external (people person)
• Possess an exceptional standard of spoken and written English
• Demonstrate excellent interpersonal skills and the ability to work in a cross-functional team environment
• Have the ability to manage your own time, demonstrate a high level of organisation, and complete tasks within set deadlines, whilst working on a number of projects simultaneously
• Be a self-starter and actively seek to take the lead where applicable
• Have experience in copywriting, proofreading, working with external agencies, and the use of B2B social media such as LinkedIn
• Have experience using email marketing packages and content management systems
• Knowledge of the current economic climate and how it affects the market

SYSTEMS KNOWLEDGE

• Microsoft Outlook
• Microsoft. Word & Excel & PowerPoint
• CRM
• Ideal but not essential: Eloqua, WordPress, Webinar platforms, Hootsuite & Adobe

QUALIFICATIONS

• Minimum GCSE level education including a pass in English and Maths
• Desirable: degree educated in Marketing or Business Finance related discipline

Reports to                       

Marketing Manager