Marketing Executive – Membership Retention

Marketing Executive – Membership Retention

Salary Range: £28,348.20 - £33,072.90

St James’s Square, London SW1 (with flexibility in line with hybrid working policy)

About The London Library

The London Library is one of the UK’s greatest literary institutions, providing a centre of creativity, inspiration and ideas for 180 years. Well-known members and frequent borrowers have included Charles Dickens, Charles Darwin, George Eliot, Bram Stoker, Rebecca West, Virginia Woolf, Angela Carter, Daphne du Maurier, HG Wells, TS Eliot, Stanley Kubrick and Ian Fleming. Current writers in membership include Kazuo Ishiguro, AS Byatt, Raymond Antrobus, Simon Schama, Hallie Rubenhold, Tom Stoppard, Antonia Fraser, Jessie Burton and Sarah Waters. Nearly all of its collection of around one million books can be borrowed, it offers a vast eLibrary and invaluable postal loans service. The Library is a home for everyone who loves the written word. 

The Library is a registered charity and championed by its President, Helena Bonham Carter CBE.

About the role

As a charitable organisation, our members are essential to sustaining the future of the Library and achieving our new five-year strategy.

We have an exciting opportunity for an experienced and self-motivated membership marketer with excellent communication and copywriting skills to help improve member engagement and retention and grow membership at the Library.

Reporting to the Head of Marketing and Communications, you will join a small and busy team in the Membership department. You will implement compelling member-facing marketing communications, activities and campaigns across digital and print platforms that engage member audiences and drive retention rates and growth in line with the retention plan and the Library’s strategic goals.

Supporting the Head of Marketing and Communications, you will work with an external producer and colleagues across the organisation to deliver The London Library Magazine three times a year. You will also design, deliver and analyse e-communications using our CRM and email software and identify opportunities to improve communication content and performance, organise member events, meet our Equality, Diversity and Inclusion aims, and act as first port of call for the media and communications function.

About you

Passionate about creating engaging copy for different audiences and channels, you will have a good level of experience with e-communications, e-software, data reporting and CRMs. You will have a background in membership marketing, ideally within an arts/cultural or charity organisation, and experience in implementing marketing retention campaigns to meet set targets. You will also have experience assisting with the delivery of events and be available to work at Library events as needed.

You will have strong writing skills with attention to detail and an ability to identify and produce engaging stories. You will have excellent communication, interpersonal and prioritisation skills, be organised and plan workload effectively to meet deadlines. You will enjoy working as part of a team while also able to work independently, taking initiative and holding yourself accountable to tasks. Most importantly, you will have a passion for your work, literature, reading and writing, and the work of The London Library; to inspire new ideas that create a unique impact on the UK’s literary and artistic output.

We are a friendly, hardworking team and a welcoming workplace that supports flexible working. In line with the Library’s hybrid working policy, you will need to be able to work onsite regularly to create content and take part in in-person collaboration, with regular evenings and occasional weekend work (with time off in lieu), but you will also have the opportunity to work from home. We aim to be as inclusive and equitable as possible and can discuss specific adjustments and access needs to help make this role fit for you.

If you are excited by the opportunity to use your communication skills to tell the world about The London Library, we would love to hear from you. To apply please visit our website via the link and complete the online application form.

Deadline for applications: Sunday 7th July 2024

The Library welcomes applications from all sections of the community. All applicants will be considered on the basis of their merits and abilities for the post. Please note we are unable to consider candidates without a current right to work in the UK.