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Form of work
SalaryWe have an exciting opportunity for a Marketing Executive to join our fantastic Social Media Team. This role will be a key player in the implementation and development of Paid Social at Taylor & Francis, maximizing growth and return on investment. Reporting to the Paid Social Manager, the successful candidate will be a keen collaborator, regularly liaising with planning teams within marketing, analytics teams, and the wider business.
Closing Date: Applications will close on Friday 7th June 2024. Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.
What you will be doing:
- Ownership of specific Paid Social campaign plans and performance.
- Lead Paid Social activity across all territories, ensuring performance is optimized to achieve high levels of growth with an ROI focus.
- Work closely with the planning teams to recommend effective growth strategies and budgets.
- Effectively collaborate with other teams and internal stakeholders
- Lead Paid Social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
- Utilizing a clear test-and-learn agenda. Clearly communicate social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
