Marketing Lead

Marketing Lead!

Location: Chester

Salary: 60k DOE

My client is seeking a proactive marketing professional to develop and execute strategic marketing plans that drive brand awareness, customer acquisition, and revenue growth. This role involves managing marketing activities, overseeing creative execution, coordinating with vendors, and handling marketing reports and ROMI.

Key Responsibilities:

• Design and implement marketing strategies aligned with the company's goals.
• Execute marketing campaigns, develop materials, and coordinate with the sales team.
• Track and analyse marketing metrics, adjusting strategies to achieve desired outcomes.
• Identify marketing trends and opportunities to enhance brand visibility.
• Collaborate with cross-functional teams to ensure consistent messaging.
• Conduct market research to inform marketing strategies.
• Manage the marketing budget to optimise ROI.
• Oversee marketing campaigns across various channels.
• Manage the production of marketing collateral and social media programmes.
• Maintain the company website, optimise it for search, and manage PPC campaigns.
• Utilise CRM tools to enhance customer engagement.
• Ensure consistent use of brand assets and maintain strong media relationships.

Requirements:

• Marketing qualification or 3+ years in similar B2B roles.
• Understanding of marketing planning and ROMI.
• Familiarity with marketing automation, CRM, and CMS systems.
• Experience with B2B social media channels.
• Strong sales orientation.
• Excellent planning, organisational, and communication skills.
• Ability to write quality copy in English independently.
• Solid grasp of market research and marketing analytics.
• Proven track record of driving sales growth.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.