Marketing Manager

Marketing Manager

Job Type: Full Time, Permanent

Location: Chelmsford, Essex

Salary: £37,000 - £40,500 per annum

Benefits

• £37,000 – £40,500 per annum salary.
• On-site parking.
• 28-day annual leave.
• Join a long-standing company looking to grow rapidly.
• Opportunities for International Travel.
• Walking distance to Chelmsford town centre and travel services.

The International Property Awards is looking for a driven and versatile marketer who will be responsible for helping the company build and maintain a strong and consistent brand through a wide range of marketing channels and optimising our global reach.

Established for 30 years, the property awards celebrate the highest levels of achievement by companies operating in all sectors of the property & real estate industry and is a world-renowned mark of excellence.

At International Property Media, we continuously strive towards creating an exciting, innovative, collaborative and welcoming culture where everyone’s input is valued. We believe that an open and diverse culture is the key to continuous improvement and personal development, providing everyone with the tools to reach their full potential. We are now looking for proactive individuals who can embrace our work culture and core values, whilst providing a key role to help our company achieve its long-term goals.

The Role & Responsibilities – Marketing Manager:

• Develop strategies and tactics to build our brand awareness and promote award participation.
• Deploy successful marketing campaigns and take lead in their implementation from ideation to execution.
• Implement marketing and email campaigns to drive qualified traffic to our channels and increase magazine digital readership.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, lead generation campaigns.
• Oversee day-to-day management of social media campaigns and ensuring the up-keep of engaging content and brand consistency.
• Manage and monitor the marketing budget and allocate funds wisely
• Measure and report on the performance of marketing and social media and email campaigns, gain insight and assess against goals
• Managing and strategizing social media campaigns and creating actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn.
• Monitor and report progress on all platforms by using analytical tools to create comprehensive reports and improve future marketing strategies and campaigns.

Requirements – Marketing Manager:

• Demonstrable experience in marketing together with the attitude required to learn, adapt and build strategies in-line with our unique business model.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools such as Google Analytics.
• Experience in setting up and optimizing Google Adwords campaigns and SEO strategies.
• Numerically literate, comfortable working with numbers, metrics and processing figures with spreadsheets.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Key personality in the workplace and must be proactive in marketing meetings and present key contributions accordingly in your field.