Marketing Manager

The Marketing Manager will be responsible for all aspects for internal and external marketing within LA International, having a wide remit but with particular focus on areas including:
- Crafting and maintaining Brand Messaging, to include developing consistent brand messaging that communicates our value proposition, key messages, and benefits to our target audience. This messaging should resonate with the audience and evoke the desired emotions to establish a strong connection with the brand and build trust with customers and candidates.
- Social Media Strategy, spanning all platforms but with a particular focus on LinkedIn, to increase brand visibility, engagement, and lead generation. You will identify key objectives and KPIs for campaigns and develop strategies to achieve them, including staying updated on platform changes, trends, and best practices to ensure our strategies remain effective and competitive.
- Public Relations Content Creation and Curation, ensuring compelling and relevant content is captured from across the business on a consistent basis and tailored specifically for the Company website and LinkedIn audiences, and other platforms, including posts, articles, and multimedia content. You will collaborate with media outlets, curate industry-related content and share insights to position the company as a thought leader in the industry.
- Website and Community Engagement, Familiarity with website content management and evolvement to maximise user interface and experience, building and nurturing relationships with LinkedIn connections, followers, and industry influencers to expand the company's network and reach. You will also monitor LinkedIn conversations, comments, and messages, and engage with the audience in a timely and authentic manner.
- Analytics and Reporting, which is essential in the Company being able to monitor and analyse various performance metrics, such as engagement, reach, and conversions, and provide regular reports to track progress and identify areas for improvement. This will allow data insights to be used to optimise campaigns and strategies for maximum impact and ROI.
Qualifications and Experience:
- Degree or equivalent in Marketing or Communications
- Proven experience in digital marketing, ideally in the Recruitment or Professional Services sector
- Strong understanding of LinkedIn platform features, algorithms, and advertising options
- Excellent written and verbal communication skills, with the ability to craft compelling content tailored for target audiences.
- Strategic thinker with the ability to develop and execute effective marketing strategies
Values & Behaviors:
- Ability to work autonomously or as part of a team/matrix team.
- Highly self-motivated, driven and with a sense of responsibility and ownership.
- Exacting standards, with a strong desire to improve and innovate.
- Able to prioritise workload and manage time effectively and drive the same behaviors in others
- Ability to work under pressure and to strict deadlines
- High degree of flexibility and a ‘whatever it takes to get the job done’ approach
- Ability to uphold and support the Company’s Values and Behaviors
Benefits of Working for us:
We operate in a fast paced, highly motivating environment where hard work and success is encouraged and highly rewarded. Social value plays a significant role in our Company and our culture, ensuring that our focus is not only on the growth and success of our business, but also the environment, helping our local community and giving equal opportunities to all of our employees. Our customers include some of the most diverse, interesting and respected organisations in the industries in which we operate.
Financial Package / Incentives and Rewards:
- OTE £35k-£40k depending upon experience
- Full-time / On-site
- Flexible Working Available
- Industry-leading company car scheme, Hybrid / electric: BMW, Mercedes, Audi, Tesla and Porsche
- Generous Holiday allowance that increases with tenure
- Pension Scheme with employer contributions
- Quarterly Corporate Social Events
- Private Healthcare
- Referral programme
- Wellness programme
- Structured career path
Professional Development for all staff:
- Industry-Leading, employee-led Professional Development and Training Programmes
- Personal Pathways for each employee to guide their learning and development
- Proven mentoring programme to align graduates with high achievers
- Excellent career progression opportunities - 82% of our Senior Management team have progressed through from entry level positions

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