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Form of workAbout The Role
Motability Operations is looking for a Marketing Manager to join its Marketing Team. This role will be instrumental in supporting two critical business objectives: 1) moving our customers into a digital-first mindset and 2) supporting customers choosing to lease an electric vehicle for the first time.
This role will be responsible for delivering market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion through to customer renewal and advocacy. This will be achieved through the following areas of focus:
- campaign strategy (designing the who, what, when and how)
- marketing automation (via Salesforce Marketing Cloud) and capability enhancements
- campaign measurement and reporting
Responsibilities
- Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
- Being the Salesforce Marketing Cloud ‘expert’ for the Marketing team; ensuring campaigns are best-in-class, futureproof and upskilling others in campaign management.
- Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation.
- Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.
- Inspiring, motivating and supporting the wider Customer Marketing team to think, act and deliver their best to execute the strategy while supporting them to achieve their professional development goals.
- Managing agency partners; being the lead contact for our email agency, as we transition email marketing capabilities to sit in-house.
- Feeding into the budget tracking process and defining annual budget requirements.
About the team:
The Marketing Manager role will sit within the Customer Marketing team and report to the Senior Customer Marketing Manager. Working collaboratively across the organisation, the team have the opportunity to bring new thinking to our marketing strategies, with a particular focus on electric vehicle adoption and supporting our digital first approach in engaging with customer audiences.
About You
The successful candidate must be a customer champion. You will play a key role in driving forward our digital-first approach to customer engagement.
This role will suit you if:
- You are a creative thinker with an analytical mindset.
- You are comfortable working in a fast-paced environment, making decisions and acting on your own initiative.
- You are comfortable with change and managing multiple priorities.
- You are a problem-solver and go the extra mile to get the job done.
- You are a strong communicator with excellent interpersonal skills.
- You are focussed on attention to detail and time management.
- You are inquisitive, always asking questions and challenging leadership when necessary.
- You enjoy building and developing teams.
Minimum criteria:
- Proven successful experience in using strategic market and data insights to develop data-driven marketing campaigns and/or CRM strategies that drive customer conversion, loyalty, and/or retention.
- Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.
- At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.
- Experience of directing and managing agency support.
- Excellent written and spoken communications skills.
- Experience of preparing and managing budgets.
- Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
- Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve objectives.
About The Company
Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 700,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.
Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:
- We find solutions
- We drive change
- We care
We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.
As a Motability Operations team member, the benefits you can expect are:
- Competitive reward package including an annual discretionary bonus
- 15% non-contributory pension (9% non-contributory pension during probation period)
- 28 days annual leave with option to purchase and sell days
- Free fresh fruit and snacks in the office
- 1 day for volunteering
- Funded Private Medical Insurance cover
- Electric/Hybrid Car Salary Sacrifice Scheme and Cycle to Work Scheme
- Life assurance at 4 times your basic salary to give you a peace of mind that your loved ones will receive some financial help
- Funded health screening for over 50s
- Voluntary benefits: charitable giving, critical illness insurance, dental insurance, health and cancer screenings for you and your partner, discounted gym memberships and season ticket loans
- Employee Discount Scheme with an app to save on the go
- Free access to healthcare apps such as Peppy, Unmind, Aviva Digital GP and volunteering app on Hand for all employees
- Generous family leave policies
At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.
We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.
