Marketing Manager (Supporter Activation)

Marketing & Recruitment Officer

Role Summary:

The Teacher Development Trust are seeking an energetic, curious and highly organised Marketing & Recruitment Officer to join our team. The successful candidate will have a genuine passion for education and the important work of teachers and schools. They will  play a pivotal role in increasing our reach and impact by promoting our offers to schools, trusts and other education sector organisations, generating leads and supporting school engagement by executing effective marketing strategies.

Location: TDT’s offices are based in Finsbury Park. This role is mainly home-working, however applicants will need to be a commutable distance to the London office to take part in team days or other face to face meetings as required.

Hours per week: 37.5

Contract basis: Full time

Contract type: Permanent

Salary: £26,000 - £28,000 per annum depending on experience

Benefits: 8% employer pension contribution; opportunities for flexible working; wide-ranging opportunities for personal and professional development

Reports to: School Engagement Manager

The Teacher Development Trust (TDT) is the smart, heart, humble education charity for professional development in schools.  Our programmes support extraordinary leaders to empower staff and build expert schools, improving  outcomes for all children regardless of background, challenge or need.

As we consolidate and expand the reach of our work, we are now seeking an energetic, curious and highly organised Marketing and Recruitment Officer to join our team.  A commitment to working in education is a must.

This is an exciting opportunity in a fast-growing and influential education charity. We're looking for a proactive, confident communicator with an understanding of the education landscape to join our team in supporting our existing services and programmes. We have an excellent track record of developing staff within the charity, as well as staff who have taken their careers into schools, other charities and the public sector.

Key responsibilities:

1. To support with the development and implementation of our marketing strategy

2. To generate leads and support the team to convert to opportunities

Particular to the Marketing and Recruitment Officer, guided by  by the School Engagement Manager:

• To contribute to the creation of strategic marketing plans to promote Teacher Development Trust's services.  Helping to shape activity to provide a better understanding of the efficacy and reach of our products and services and ensuring that information and data are shared effectively across the organisation.

• To utilise various marketing channels including digital platforms, social media, website and traditional marketing methods including email and newsletters, to reach target audiences.  You will collaborate with the team to create and distribute compelling content, promotional materials and campaigns.

• To stay informed about industry trends, competitor activities and emerging opportunities and share this information as appropriate across the organisation to put TDT in the best position to respond in the advancement of our charitable aims and objectives.

• To support the planning and organisation of events such as workshops, webinars and conferences to showcase Teacher Development Trust's offerings and coordinate TDT presence at external events.  This will include representing the organisation at events to network and promote our services.

• To work closely with the internal teams, including the content development and participant experience teams, to ensure seamless service delivery, satisfaction, retention and brand loyalty.  You will also collaborate with external partners and stakeholders to explore potential synergies and business opportunities.

• To support the wider interaction between the organisation and the sector, in particular supporting carefully planned and considered marketing and communications activity as well as responding to emerging news stories and other agendas.  Where appropriate this may include working with journalists and other key sector influencers.

Experience, qualities and skills:

• Proven experience in marketing roles either within the education sector or elsewhere.

• Knowledge of the current educational landscape, including an understanding of professional development or a genuine interest in developing that knowledge.

• An active interest in continuously developing both generalist and technical marketing expertise.

• Excellent communication and presentation skills, with the ability to present information clearly, striking the correct tone with a range of internal and external audiences.

• Excellent written and oral communication skills

• Excellent problem solving skills and the initiative to continuously improve.

• Strong interpersonal and relationship-building abilities.

• Familiarity with digital marketing tools and platforms (Salesforce, Mailchimp, Adobe Creative Suite, Canva, Asana, Divi, Wordpress)  would be an advantage but not essential - the appetite to learn is essential.

• Ability to work independently and as part of a collaborative team.

• A strong commitment to education, the non-profit sector and improving educational outcomes for children and young people.

Other Information:

We particularly welcome applications from disabled, Black, Asian and Minority Ethnic (BAME), Lesbian, Gay, Bi, Trans including non-binary (LGBTQ+) candidates, and candidates from low income families. These groups are currently underrepresented at TDT and we are committed to increasing representation and diversity at the charity.

Interested candidates should apply via CharityJob by 5pm, Thursday 2nd May 2024

• Cover Letter (400 word max) – please demonstrate why you want to work for the Teacher Development Trust, your interest in education and the Experience, qualities and skills that are relevant to this role. 

• CV

• The names of 2 referees, one of whom should be your current or most recent employer (references will not be taken up until after interview)

Shortlisted applicants will be invited to interview. First round interviews are scheduled to take place in the week commencing 20th May, with successful candidates being invited to undertake an inbox task and second round interview week commencing 27th May, both interviews will be held virtually. Due to the anticipated volume of applications we are unfortunately unable to provide detailed feedback.