Address Overview:
You’ll be a naturally organised person and a self-starter who is able to hit the ground running. The ideal candidate will be a strategic thinker, have a good understanding of marketing principles, experience in campaign management and an eye for commercial opportunity with a willingness to get the job done. You’ll be full of ideas and be able to back them up with strategy and purpose.
Due to the nature of our business, you’ll need to be willing to gain a deep understanding of what it takes to operate an award winning bus and tram company. Understanding the cogs behind the operation which will empower you in your visible Marketing role.
You’ll also work across two brands – Blackpool Transport and Heritage Tram Tours.
This is a varied role with plenty of opportunity to input your own ideas and see them through. You’ll have a lot of autonomy to try new things and deliver on your own, as well as with the close support of your colleagues and team.
We have a flexible approach to working hours, predominantly Monday to Friday between the hours of 8am – 5pm, working a 37 hour week.
Daniel Atkinson
Responsibilities:
Qualifications:
Essential/Desirable (E or D)
E
E
E
E
E
E
D
D
E
E
E
E
E
E
E
We have an exciting opportunity within the Marketing department for a Marketing Officer on a Fixed term contract of three months.
As our Marketing Officer your role will be focused on the strategic support and implementation of our Marketing campaigns and departmental objectives. This is a fast-paced and diverse role which will play a key part across all of our Marketing and Commercial activity, with plenty of opportunities for learning.
You’ll be a naturally organised person and a self-starter who is able to hit the ground running. The ideal candidate will be a strategic thinker, have a good understanding of marketing principles, experience in campaign management and an eye for commercial opportunity with a willingness to get the job done. You’ll be full of ideas and be able to back them up with strategy and purpose.
Due to the nature of our business, you’ll need to be willing to gain a deep understanding of what it takes to operate an award winning bus and tram company. Understanding the cogs behind the operation which will empower you in your visible Marketing role.
You’ll also work across two brands – Blackpool Transport and Heritage Tram Tours.
This is a varied role with plenty of opportunity to input your own ideas and see them through. You’ll have a lot of autonomy to try new things and deliver on your own, as well as with the close support of your colleagues and team.
We have a flexible approach to working hours, predominantly Monday to Friday between the hours of 8am – 5pm, working a 37 hour week.
If you would like an informal conversation about the role before applying, contact:
Daniel Atkinson
Head of Marketing and Commercial
Daniel.atkinson@blackpooltransport.com
Responsibilities:
- Organise and manage strategic Marketing Campaigns and objectives to ensure timely, successful delivery.
- Evaluate and report on campaign activity, finding opportunities for improvement and reporting on successes.
- Organise and book media as part of campaign activity.
- Responsible for creating marketing and creative briefs, working alongside our agency partners on ideas and delivery.
- Be our Brand Champion, protecting and promoting our values internally and ensuring brand consistency across all of our print, digital and campaign materials.
- Support internal departments with the provision of quality, consistent materials such as training & policy documents.
- Support the wider marketing team in identifying revenue generating initiatives through partnerships, initiatives and new product developments.
- Successfully underpin all business actions with strong communications.
Qualifications:
Requirement
Essential/Desirable (E or D)
Education/Qualifications/Knowledge
- 1 year + recent experience in a Marketing role
- Educated to degree level, ideally in a relevant discipline
- Specific Marketing qualification at level 5 or above
- Knowledge of Adobe Suite
E
E
E
E
Experience
- Recent experience/knowledge of Marketing & Commercial business activity
- Recent experience/knowledge of working in a customer focused environment
- Management of stakeholder relationships
- Research and benchmarking
- Data capture and analysis
- Experience handling and prioritising multiple projects at any one time
- Agency relationship management
- Management of print & marketing materials
E
E
D
E
D
E
D
D
Aptitudes & skills
- Customer focused in every aspect of service delivery
- Excellent verbal and written communication skills
- Excellent I.T skills, word, excel, Outlook, PowerPoint
- Able to quickly adapt to changing demands and priorities
- Relationship management/complex stakeholder relationships
E
E
E
E
E
Personal attributes
- Friendly and passionate about people
- Positive and creative mind-set
- Not afraid to ask questions and challenge the norm
- Flexible approach to work
- Able to work to exacting deadlines
- Confident to engage with stakeholders at all levels
E
E
E
E
E
E
