Marketing Operations Manager

Job Title: MarTech Manager

Location: Can be based in our Ewloe or Liverpool office / Hybrid

Salary: Up to £36,750 BOE

Contract type: Permanent

About the role

We have an exciting opportunity for you to join our marketing team in ARO as the MarTech Manager. This is a technically-focused marketing role and requires a passion for analysing data, managing various technology platforms and supporting the marketing team with lead generation and customer communications. The purpose of this role is to manage the day-to-day operations of our Marketing Tech stack. We are looking for someone that will create scalable marketing automation processes to facilitate demand generation, nurturing and implementation.

Reporting to our Head of Marketing, the successful candidate must be a self-starter and capable of working in a fast-moving target driven environment.

What you will be doing

• Maintain and optimise a marketing technology stack that empowers the marketing team and scales as quickly as we are. This includes Dynamics, HubSpot, Google Ads, Analytics, Data Studio, Wordpress, SEO tools and CMS
• Establish and maintain scalable Marketing Operations processes that ensure best practices in campaign and lead management
• Oversee the operational aspects of campaign planning, preparation, tracking and ROI attribution
• Understand the customer journey, lead flows and routing through our systems and oversee the acquisition, nurturing and assignment of leads
• Develop processes to manage database hygiene and optimisation
• Oversee and manage ongoing operational needs of the marketing team, including budgets/forecasting, monthly and quarterly reporting, campaign tracking, and ongoing reporting
• Work closely with our SEO and website hosting agencies

Requirements

What are we looking for?

Essential

• Experience of working with CRM platforms including triggered prospect nurturing, customer journeys, data importing, campaign management and automation
• Knowledge and experience of Wordpress site management
• Advanced knowledge of using Excel to manipulate and import data into the CRM
• Minimum 3 years of experience in B2B Marketing and proven track record in Marketing Operations/Automation
• Demonstrated experience using marketing technologies to improve and optimise lead generation.
• Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
• Project management skills; can manage multiple priorities in a dynamic and fast-moving environment.
• Strong interpersonal skills and ability to earn trust and respect from peers.
• Positive disposition with high energy, self-directed team player.
• Strong attention to detail.
• Passionate about Marketing Operations strategy and staying current with industry trends.
• Able to demonstrate previous work with positive ROI and impressive results

Desirable

• HTML/CSS competence
• Knowledge of Elementor for Wordpress
• Previous experience of working in a B2B IT solutions company
• Intermediate knowledge levels of PowerBI
• Familiarity with data privacy regulations such as GDPR and PECR
• A good understanding of the enterprise sales process.
• Degree level education preferable
• Advanced knowledge of Dynamics 365 CRM including triggered prospect nurturing, customer journeys, data importing,

Benefits

Who are we?

ARO has 25 years’ experience in Collaboration, Connectivity, Cloud and Infrastructure and Cyber Security services both in the UK and Internationally and has a nationwide presence with offices across the UK.

As one of the UK’s leading independent IT and communication experts our mission is to deliver a seamless technology experience to all end users. To make that vision a reality, we need bright, tenacious and inspiring talent to help drive our performance, growth and achieve this mission.

To make us successful we focus on strong communication, a culture based on fun, trust and collaboration. We have created a modern workplace environment, which is full of engaged, energetic, positive and curious people whose productivity, resilience and wellbeing allow them to thrive.

In 2021 we were awarded the People Insight’s Outstanding Workplace Award, which celebrates organisations building positive workplace cultures and acting on employee feedback to spark positive change.

Why Work for ARO?

At ARO we are committed to creating an excellent employee experience. Our employees, culture and additional benefits all make ARO a great place to work. Come join us!

We offer a wide range of benefits and incentives to our employees including:

• ‘Design Your Life’ training and development programme
• Flexible working
• Company Pension Scheme and matching contributions
• Company Perks portal
• Private Medical insurance
• Life assurance
• 25 days holiday plus bank holidays plus holiday trading
• Your Birthday off, on us!
• Health Club and Wellbeing Scheme
• ARO Shares after 12 months employment
• Employee Assistance Programme
• Technical Training Academy and E-learning

If even 80% of this matches your experience and attributes, we would be delighted to hear from you.