Marketing Specialist

Position Title: Marketing Specialist

Duration: 6 Month Rolling Contract

Location: Warwick University

Division: Marketing

Rate: Umbrella rate £25 per hour Inside IR35

Position Description:

• Ecommerce Support
• Working within the global Brand Partnerships Experience and Collections (BPEC) Ecommerce Team, this role offers a dynamic opportunity for an individual with a blend of technical expertise, customer-centric focus, and a strategic approach to enhancing Ecommerce and online experience.
• Our Client is looking for a proactive problem solver with a passion for optimising digital experiences.
• The role involves supporting our Ecommerce team and Experience Ecommerce end users with a number of work streams
• Experience end user support Resolve end user enquiries, technical issues, and support requests related to the
• Experience Ecommerce tech stack.
• Escalate complex issues to the relevant teams and coordinate resolution.
• Build and maintain relationships with end users.
• On-board new users.
• Provide ongoing training and updates for end users.
• Develop and manage user guides.
• Gather and monitor user feedback.
• Process and workflow development: Develop and refine support processes and workflows to enhance efficiency and effectiveness.
• Data analysis and reporting: Generate reports and analyse data, providing recommendations for optimisation where appropriate.
• Website management and optimisation
• Coordinate web updates with Accenture during the migration to DX in 2024.
• Support with the implementation of strategies for CRO (Conversation Rate Optimisation) to enhance the user journey and boost conversion rates.
• Conduct A/B testing and analyse user behaviour to identify opportunities for improvement.
• Collaborate with the marketing teams to implement SEO (Search Engine Optimisation) best practices.
• Monitor and optimise website content for search engine visibility and ranking.
• Collaboration with Marketing Communications team: Work with the marketing communications team to optimise website content, Ecommerce user journeys, and transactional email communications.
• Platform Upgrades and Rollouts: Support with the deployment of platform upgrades, and corresponding communication and training for end users.
• Assist with the rollout of Check front version 4.1 across existing licenses and new operators/markets.
• Support the briefing and development of a new booking platform aligned with the Clients' wide platform.
• Support with the development and deployment of a new Ecommerce platform aligned with the Clients' Go To Market strategy.

Skills Required:

• Experience of writing briefs for third party agencies and managing projects through to delivery with them
• Ability to manage multiple tasks simultaneously
• Meticulous attention to detail

Experience Required:

• Experience of writing briefs for third party agencies and managing projects through to delivery with them
• Ability to manage multiple tasks simultaneously
• Meticulous attention to detail
• A basic level of technical expertise with a strong attitude for learning and getting to grips with our tech stack.

Experience Preferred:

• Experience of using a Content Management System (CMS) platform (ideally AEM)
• Experience of writing reports and making data-driven recommendations
• Some experience within a digital marketing, digital development or Ecommerce team or agency

Education Required:

• Strong problem-solving skills
• Excellent team player with good interpersonal skills
• Excellent oral and written communications skills
• Experience of using Google Analytics and SEMRUSH (or similar)
• Experience of working with systems integrators on technical development
• Knowledge of Agile methodology
• Understanding of the Clients' Experience business