Media & Campaigns Manager

Are you an experienced and creative PR and communications professional? Are you looking for a new challenge and want to make a difference? If so, this exciting new role in our Marketing and Communications team at Pancreatic Cancer Action (PCA) could be just for you!

PCA is a national charity, dedicated to saving lives through early diagnosis. This new post has a pivotal role to play in developing and implementing PR and communications strategies that will raise awareness and support the generation of income across the UK.  

You need to be able to generate emotive and persuasive copy, and have the ability to engage journalists and produce a variety of content for both print and digital communications channels. You will also manage the UK Press Office and proactively place a variety of stories and expert speakers to raise the profile of PCA across local, regional and national media.

If you have significant experience in PR and communications, with a proven track record in placing stories, delivering results and creating content that stops people in their tracks – we can’t wait to hear from you!

Main responsibilities

Press and PR:  

• Manage the UK Press Office and deliver a timely, accurate and professional response to media enquiries.
• Generate creative and headline-grabbing content for news stories and features. 
• Pitching of stories, feature ideas and expert speakers to increase our media presence.
• Production of press releases, feature articles and other resources.
• Produce and distribute effective support materials, such as Q&As, media briefings, comments and lines to take when needed.
• Be aware of the national news agenda identifying opportunities and bringing issues to the attention of the Head of Marketing and Communications as appropriate.
• Maintain awareness and knowledge of initiatives across PCA and other organisations that can add value to delivering the Charity’s objectives.
• Lead the production of a monthly media monitoring report evaluating the volume, tone and value of PCA’s media coverage. We use Cision for our media monitoring and distribution..

PR: 

• Identify opportunities to promote PCA and its activities to external audiences, including press, influencers, third parties, supporters, and other organisations.
• Support the production of PCA publications and digital communications, including social media content. 
• Undertake appropriate crisis communications/reputation management as required.

Communications:

• Develop and implement communications strategies and plans to support and maximise impact across all PCA activities.
• Work with the Fundraising Team to maximise income from an annual calendar of events, campaigns and activities.
• Support National and International awareness-raising campaigns such as Pancreatic Cancer Awareness Month and World Pancreatic Cancer Day and the local implementation of activities.

 Case Studies and Patient Stories:

• Source story leads and work with the wider PCA team to identify and maximise opportunities to capture more.
• Interview patients, family members and staff to sensitively capture engaging stories for us to use across a variety of channels.

Content Creation:

• Develop creative and engaging content for a wide variety of audiences to ensure each piece achieves objectives.
• Produce creative and engaging copy for a wide variety of both online and offline channels including emails, magazines, websites, blogs, social media and adverts.
• Attend events to capture quotes, photos and videos that could be used to create future PR and communications assets.
• Support the production of PCA’s annual Action magazine.
• Ensure all content aligns with PCA text style and brand guidelines.

The full job description and person specification is available below.

Please note: The interview date for this role is Wednesday 3rd July 2024