AddressAbout the position
The Northern Europe business is looking for a Media Strategy & Brand Comms Lead to develop and execute media plans strategies and roadmaps to drive business growth. The role sits within the Northern Europe Marketing team, reporting directly to the Marketing Director. You’ll be working in with a diverse team across the various countries, brands and categories.
Your primary responsibility will be to drive excellence in Comms & Media strategy across Northen Europe brands and categories; driving effectiveness and efficiency and setting a clear strategy brand plans support across the marketing teams.
In brief, you will be responsible to:
- Lead how brands in the Northern European business connect with consumers through different media channels from Retail Marketing to Social (Omnichannel Approach)
- Bring together the total picture across brands, categories and channels.
- Unlock media and digital capability with playbooks, tools and partnerships
- Design and own routines with marketing team, ensuring effective implementation of strategies and collaboration
- Support the business with strategic initiatives in MarTech, media and digital to fuel business growth and drive the digital transformation agenda.
- Lead Marketing Mix Modeling projects for media ROI improvements across brands.
Professional Attributes
- 6+ Years’ experience managing Brand Strategy or Media strategist (either with an agency or client-side) is required.
- Cross-channel experience is preferred (Digital, TV, print, OOH, radio, etc.) with strong media fundamentals but knowledge in the digital space is the most important
- Excellent analytical and communication skills- ability to simplify and connect with people
- Strong collaborator and influencer
- Passionate about inspiring and driving change
- Organized and able to handle several projects concurrently.
- Strong ability to learn new technologies and applications
- Deep knowledge of global digital platforms. Working knowledge of emerging platforms a plus
- Business acumen: ability to operate in a wider commercial environment with stakeholders of varying levels
What we offer you
At Kraft Heinz, we’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true: Our employees are what makes us successful. As part of the Kraft Heinz family you’re supported to grow and achieve and will be recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
- An ambitious employer; we only want to the best for our people!
- Trainings and coaching to help develop your skills and behaviours
- A career track like only few other companies can match
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
- Family-friendly and inclusive work environment
- Competitive benefits package to support mental, physical, financial and social well-being
- A competitive salary and excellent bonus structure (above market)
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
