Membership Experience Executive

MEMBERSHIP

A new growth area for Silverstone, we have ambitious plans to position Silverstone Racing Club (SRC) as the leading membership programme in the industry, getting motorsport fans closer to the sport they love and creating memories of a lifetime!

This newly formed role is a fantastic opportunity to really make a mark on the success of Silverstone Racing Club, while also supporting the enhancement of the F1 Grand Prix Drivers Club (F1 GPDC), recently acquired by the Membership team.

Membership sits within the Commercial Department and focuses on three key pillars - acquisition of new members, retention of existing members and the delivery of a robust and compelling engagement strategy. The exciting role of Membership Experience Executive will have the opportunity to significantly impact all these important areas!

JOB PURPOSE
The key purpose of the Membership Experience Executive will be to execute the delivery of the experience for Silverstone Racing Club members. From building communications, developing content, or supporting the smooth running of member events, this is a hugely varied and fun role that will suit a job holder with marketing experience and/or an interest in developing their membership/loyalty skillset.

We are looking for a job holder who has scope to grow and develop, can build excellent relationships and act as an ambassador for membership across the business, relentlessly identifying opportunities to enhance the member experience.

The role will report directly into the Head of Membership and will be instrumental in helping to deliver a new strategy for membership and its future success. The successful candidate really has the opportunity to make this role their own!

KEY RESPONSIBILITIES
·Management of communications to members, working with the marketing team and email platform to achieve email KPI’s - to include the delivery of the quarterly newsletter, utilising best practise to identify relevant and compelling content and maximise engagement.

·Supporting the effective recruitment of new members, working with the appropriate channels - email, social, paid - and identifying opportunities to maximise effectiveness.

·Delivery of a robust retention campaign and member journey to achieve member renewal target.

·Working alongside the Events teams, ensuring the effective delivery of dedicated member events - to include the delivery of robust marketing and event communications, management of attendee lists, event set-up, logistics and content across the event.

·Identifying and delivering SRC benefits at major events, including F1, MotoGP and Silverstone Festival - ensuring that members are fully informed, the experience is of a high quality and content captured.

· Maintaining SRC web page content.

· Managing the development, delivery, and results of the Annual Member Survey.

·Ensuring all member benefit processes remain operationally robust, ensuring the best experience for members - working with IT and systems to deliver the best user experience.

·Relentlessly working to identify new opportunities for member benefits, competitions and offers.

·Liaising with the retail team on stock management and operational delivery of SRC merchandise to members.

·Supporting Customer Services with member queries, ensuring the team are fully briefed on member initiatives - ability to liaise with members directly as needed, always maintaining professionalism while representing Silverstone Racing Club.

·Extraction of member behaviour analytics and delivery of reporting to the wider business.

·Delivering administrative tasks to support the development and smooth running of the F1 Grand Prix Drivers Club - to include but not limited to: maintaining the membership list, delivery of member communications, organisation of member events and maintaining the F1 GPDC website.

·Ready to adapt priorities to the needs of the membership team and wider business as required.

TEAM RESPONSIBILITIES
·To help raise of the profile of membership across the business, ensuring opportunities for members are always considered within teams’ activities where appropriate.

To support the Head of Membership and wider team in the delivery of membership activities, while always championing the experience of the members.

To build effective relationships with other departments to ensure the effective delivery of all membership activities.

To support a positive, proactive culture and environment within the department, with the ability to flex and adapt to the busy demands of the business across the season.

PERFORMANCE RESPONSIBILITIES
Performance will be monitored against:

• Objectives set by the Head of Membership through the Personal Development Review (PDR) process
• Membership KPIs
• 360-degree feedback.

KEY RELATIONSHIPS

• Marketing team
• Events team
• Customer Services
• IT department
• Retail
• F1 GPDC
• External suppliers and partners

• KNOWLEDGE, SKILLS AND QUALIFICATIONS
  2+ years membership or relevant marketing experience
• Understanding of the role membership schemes can play in building engagement
• Experience in developing marketing email campaigns and communications
• Experience in working on events and activations, demonstrating strong organisational and time management skills
• An understanding of what makes compelling content and a relentless focus on what will engage the membership base
• Content management system (CMS) experience advantageous
• Excellent communicator and team player
• Creative flair and ability to work to brand guidelines
• Clear and concise written skills and ability to adapt to Silverstone TOV
• Can use own initiative with confidence
• Must have a can-do attitude to deliver the best experience for members
• Energetic and ability to work under pressure, as well as regularly flex and adapt to the fast-changing needs of the business
• Flexible approach in working hours - including weekends.