Online Trading and Marketing Co-Ordinator

What is the role:

The Online Trading and Marketing Co-Ordinator is a brand new role to the business in a fast growing team. Reporting into the Trading Manager you will have a varied and exciting role focusing on driving sales and improving the customer experience through the website and through the marketing channels. An enthusiasm for fashion and Marketing is essential to this role

What you will do:

• Conduct regular competitor analysis to keep up to date with the latest products, trends, messaging and creative from our top competitors
• Engage with the buying team and report on top bestselling lines to the rest of the Marketing department, ensuring that these are the focus of all marketing communications to the customer
• Briefing in emails and desktop notifications to the Design department in line with the trading plan and frequency that week. Promoting top selling products in an engaging way with top performing subject lines and high click-through and conversion rates.
• Working with the marketing agencies to come up with engaging PPC and paid social ads for Google, Bing, Facebook, Instagram, Tik Tok and Pinterest. The ads need to be engaging as well as served to the appropriate audience to drive traffic and sales through the website.
• Work alongside the marketing agency to improve the affiliates programme. This includes recruiting new affiliates who can drive new converting traffic to our website and well as working with existing top performers to make sure they have the right content to promote our brand on their channel.
• Brief in the homepage and landing page updates to the design team every week and give feedback on this. The homepage needs to be engaging for both new and existing customers promoting the brand and new top selling products in the business.
• Optimisation of on-site search and the top navigation to make sure the customer can easily find the categories and products they are looking for to drive sales on the website.
• Assist in promotional launches co-ordinating together all channels so they have the same creative and copy and launch at the same time across the website and all marketing channels.

What you will bring:

• Highly motivated and a desire to be number one
• Positive energy and enthusiasm to succeed
• Excellent attention to detail
• Proven record of going above and beyond
• Proven ability to work well within a team and independently
• Proven record of good attendance and flexibility
• Ability to adapt to frequent change and a high-pressure environment
• Outstanding loyalty and commitment to the business
• Good communication skills with friendly and engaging style
• Degree level education in Marketing, Business or Fashion desired but not essential
• 1-2 years Digital Marketing or E-commerce experience
• Understanding of Fashion trends, Product and Seasonality
• Understanding of User experience online
• Intermediate Excel and PowerPoint skills are desired but not essential

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.