Paid Media Specialist

Role Overview:

We're seeking another Paid Media Specialist to join our talented team at Tribe Digital. Reporting to our Head of Growth, you'll play a key role in managing Paid Media campaigns, ensuring optimal performance, and delivering measurable results for our diverse range of consumer clients.

Key Responsibilities:

• Campaign Management:
• Plan, execute, and optimise Paid Media campaigns across various platforms, with a specific focus on Meta and Google.
• Monitor campaign performance, analyse key metrics, and implement strategic adjustments to deliver the relevant goals (e.g. return on ad spend, customer acquisition cost, subscriber numbers etc)
• Strategy Development:
• Collaborate with the Head of Growth and wider team to develop comprehensive Paid Media strategies aligned with client objectives and industry best practices.
• Stay updated on the latest trends and advancements in Paid Media and wider digital marketing channels, recommending innovative and effective strategies.
• Ad Creative and Copywriting:
• Work closely with the design team, UGC content producers and partner agencies to develop compelling ad creatives and copy that resonate with target audiences and drive engagement.
• Budget Management:
• Effectively manage advertising budgets to ensure efficient allocation and achieve optimal results.
• Provide regular budget updates and performance reports to clients and internal stakeholders.
• Data Analysis and Reporting:
• Utilise analytics tools to generate insightful reports on campaign performance, providing actionable recommendations for continuous improvement.
• Present findings and results to clients in a clear and understandable manner.

Preferred Qualities & Experience

• We’re looking for at least 2 years of media experience, preferably in an agency environment. You should be able to hit the ground running with the support of your manager and confident about best-practice on the key platforms.
• Wider knowledge or experience with TikToK and Pinterest campaigns, or international media management is a bonus
• Understanding of the impact of landing pages and website conversion behaviour
• Interest in consumer goods across food & drink, health & wellness
• Confident use of data and insights to inform your decision making and improve what you do and how you do it
• While you are data driven you know not all data is in a spreadsheet and you can pull insights from observation and other sources
• Your verbal and written communication must be strong. You can clearly summarise marketing performance to clients on calls and email to ensure expectations and KPIs are aligned. You use plain language and don’t add unnecessary complexity
• You are self-motivated and able to work under your own autonomy as well as part of a team

Benefits

• Competitive salary depending on experience and share option grants
• Annual Leave allowance: 20 days per year (+8 bank holiday), plus a day off for your birthday and an additional day for every year of service
• Flexible Working - once you deliver on your role requirements as expected, you can start earlier, leave earlier, take a longer lunch, leave a bit later. As long as you’re around for key meetings between our core hours - it's totally up to you!
• Hybrid Working - Predominantly Remote with easy access to London or Exeter for client meetings or team events
• Enhanced parental leave
• Sabbatical policy after two years of service
• Team socials and agency partner events
• Dedicated hours every quarter for training and development

About The Company

Tribe Digital is an award-winning ecommerce agency. We are known for our innovative and impactful digital marketing strategies, fresh website design and complex technical builds. We are passionate about empowering businesses to thrive in the online landscape, and our commitment extends to fostering a progressive and inspiring work environment.

Our Culture

At Tribe Digital, we take pride in fostering a vibrant and inclusive office culture that reflects our commitment to collaboration, flexibility, and continuous learning. Our beautiful office is located in the heart of Exeter. Although we offer a hybrid working policy and work with many of our clients on a remote basis, the majority of the team currently prefer to be in-office.

We partner with ambitious brands, and our business goals mirror this same level of ambition. At Tribe Digital, we thrive on innovation and actively encourage our employees to play a vital role in shaping the evolution of our work. We celebrate diversity of thought, empowering every team member to contribute their unique perspectives and drive positive change within our organisation.

In 2022, we announced that we are B Corp™ certified – a real milestone moment. You can read more about our commitment in the latest copy of our Impact Report. We also have a Devon BCorp Co-Chair in our team to champion events and discussion for the South West B Corp community, the largest outside of London.

Tribe is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants.

Job Types: Full-time, Permanent

Pay: £27,500.00-£40,000.00 per year

Benefits:

• Company events
• Company pension
• Cycle to work scheme
• Employee stock ownership plan
• Enhanced maternity leave
• Enhanced paternity leave
• Flexitime
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Work Location: Hybrid remote in Exeter

Application deadline: 30/04/2024