Part Time Digital Marketing & Content Officer

Role: Part TimeDigital Marketing & Content Officer – Harrogate

Salary: £28K pro rata per annum

Hours: 30 hours per week over a minimum of 4 days

Elevation Recruitment Group - Marketing Division are excited to be working with a independent client within the education sector. 

The Digital Marketing & Content Officer will support the Marketing Manager in the delivery of the annual Marketing Plan in order to meet the recruitment and retention figures across all 3 areas of the business.

The Digital Marketing & Content Officer will be responsible for delivery of the Digital Marketing, PR, social media and web related activities detailed in the annual Marketing Plan. We are committed to continuous improvement and aspects of the job role may change overtime.

SOCIAL MEDIA

• Day to day management of branded social media accounts including Instagram, Facebook, X and LinkedIn
• Create and post engaging social media text, photographs and video content across all channels
• Working alongside the Chinese social media agency, create content for translation and posting on Chinese social media channels including WeChat
• Manage and implement the content calendar ensuring that the messaging aligns with the values and core messages
• Monitor, analyse and report social media engagement Skills and experience required:

PR

• Research, write and distribute press releases and pitch to relevant journalists with a focus on local and regional titles plus national publications in education and other sectors
• Cultivate relationships with print, digital and broadcast journalists and other thought leaders and on-line influencers
• Be the first point of contact for media enquiries and maintain an accurate target media list
• Manage photography requirements for PR purposes
• Pro-actively monitor press and on-line content for coverage of relevant issues and create comments
• Create thought leadership and blog-style content around relevant issues such as wellness, mental health in young people, the gender gap and parenting related issues
• Monitor, analyse and report on print / on-line coverage generated

WEB CONTENT AND ONLINE ADVERTISING

• Day to day management of the website content
• Research, write and publish (using the CMS system), content for the website to reflect new initiatives and changes in the provision
• Ensure web content is accurate, reflects the values, and is a source of information for existing and prospective families.
• Day to day management of SEO on the website ensuring that pages are optimised against target keywords and continue to outperform against competitors
• Day to day management of Paid Search and Paid Social advertising campaigns
• Work alongside the Marketing Manager and the external web development agency to implement major web development projects to drive an increase in web based enquiries
• Monitor, analyse and report on SEO positions and on-line advertising campaigns results

MARKETING CONTENT AND EMAIL MARKETING

• Research and write additional content aligned to the annual Marketing Plan as required
• Collate content for the Annual Review publication and work with the external design agency to manage the design and print process
• Research, write and create (via MailChimp), termly e-newsletters targeted at prospective families and key influencers in the relevant education markets
• Research, write and create (via MailChimp), monthly e-newsletters
• Work alongside external videographers to create video content to support the Admissions process and aid pupil retention

Ideal qualifications & Experience:

• A degree level or equivalent qualification in Marketing / Digital Marketing / PR
• Significant experience of implementing PR, Media Relations and Social Media campaigns
• Significant experience of implementing Digital Marketing campaigns, writing and managing web content, SEO and managing Paid Search / Paid Social campaigns
• Experience of producing content for a wide range of marketing related activities such as brochures, magazines and e-marketing
• Experience of creating video content for social media use and project managing video projects undertaken by external 3rd party videographers