Performance Marketing Manager

As DeMellier’s Performance Marketing Manager, you will play a crucial role in accelerating our acquisition activity and expanding the reach of our brand across our key global markets. 

Reporting directly to the Head of Ecommerce & Digital and working closely with our Commercial Director, you will lead the execution, optimisation and measurement of comprehensive acquisition strategies, in collaboration with our paid media agency team, across all paid channels.  

The ideal candidate will have experience in high growth direct to consumer e-commerce business and marketing high value products.  

PAID DIGITAL MEDIA 

• Working with our Head of Ecommerce & Digital to monitor performance and identify optimisation opportunities across our Meta, Pinterest, TikTok, and Google campaigns, with the objective of accelerating profitable growth. 
• Liaising with our agency team on a daily basis to ensure campaign changes and optimisations are implemented in a timely and accurate way. 
• Managing our agency’s weekly actions, and our planned deliverables to ensure tasks are completed on schedule.  
• Managing ad platform pixel implementation and regular checking, conversion API integrations, and managing our product feed to optimise dynamic ad formats. 
• Build and refresh first party data lists for effective targeting and manage the integration between our customer data platform and the ad platforms. 
• Set up and manage ad platform commerce surfaces eg Instagram shop. 
• Contribute to targeting and audience discussions and creative ideation sessions 
• Work closely with Marketing and PR teams to manage our editorial-mostly affiliate programme. 

CREATIVE ASSET OPTIMISATION

• All aspects of asset coordination – gathering creative assets, implementing the briefing process, ad copy generation.
• Coordinating brand sign off, implementing agency approvals, and ensuring that ad naming conventions and UTM parameter specifications are strictly adhered to. 
• Managing the Advertising Asset Matrix. 
• Lead on creative asset testing and inform the business on learnings.

ANALYSIS & REPORTING

• Documenting A/B tests and experiments, tracking optimisations and capturing learnings.  
• Undertaking analysis to contribute to attribution methodologies.
• Managing and building detailed reports with Data Studio, Excel, GA4 and contributing to forecasting processes. 

Requirements

• 3+ years of paid media marketing, ideally in DTC e-commerce business with a global focus and high value AOV.
• Proven track record working with Meta, Google, TikTok, Pinterest, Criteo and other ad platforms - generating growth through these channels.
• Strong data analytical and problem solving skills.
• A test and learn approach to growth, and experience of implementing testing frameworks to validate strategies. 
• Experience of briefing, testing and iterating creatives for paid digital, with an understanding of creative best practice across Meta, Tiktok and Pinterest, and the differences between them.  
• Experience working with Klaviyo and Shopify would be a plus.
• Experience with / an understanding of attribution tools such as Triple Whale would be a plus.
• Strong communication skills.
• Fluent in English. 
• Based in London.

Benefits

• Hybrid-working policy offering flexible hours
• Annual Leave package with additional LOS days based on time with the company
• Enhanced company maternity policy
• Time given yearly to volunteer for a charity of your choice
• Discounted Travelcard/season ticket loan with us.
• Employee Discount:
• 50% off Stock
• Up to 90% off Seasonal Sample Sales

About us:

Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.