Performance Media Specialist

Overview

Are you a marketer who wants to make an impact, has a good grasp of digital marketing, and is, most importantly, willing to learn and grow (and help us grow)? If you have honed your Paid Search and are analytical, inquisitive and have an appetite to expand your skills in other digital channels, then read on…

We’re Enterprise Mobility. A family-owned, world-class portfolio of brands that in the UK includes household names such as Enterprise Rent-A-Car. A Times Top 100 Graduate Employer, we’ve grown from a pioneering idea over 65-years ago, to the global mobility leader we are today. With a $35 billion turnover, nearly 90,000 team members and over 2.3 million vehicles across 95 countries, we’re here to advance the world, one journey at a time. Imagine what we could do for your career?

What is certain is that we encourage all of our employees to be the best they can be, and diversity is a priority in all areas of our business. We have been included in The Times list of Top 50 Employers for Women for seventeen years, as well as Stonewall’s index of Top 100 employers for LGBT inclusion in the workplace. We have also been recognised as a Disability Confident Leader, currently rank tenth in the Social Mobility Employer Index as well as being named a Race Equality Responsible Business Champion by BITC.

Enterprise Mobility is also still family-owned – our CEO Chrissy Taylor is the third generation of the Taylor family to run the company. This allows us to look forward even more confidently to the future, providing the stability we need to pursue the long-term good for our business, our employees and our customers, even in these challenging times.

You would be joining the Performance marketing team, a team obsessed with driving efficient ROI for Enterprise Mobility in Europe.
Our strength lies in hiring subject matter experts who share our ‘Test and Learn’ mindset and learn from mistakes as much as they do from successes. You will also benefit from our significant investment across our channels and the best in-house tools and technology stack (Google / Adobe).
This is predominantly a Paid Search role, managing our Paid Search programme across Ireland, UK, France, Germany & Spain as well as managing the Franchise programme for Enterprise & Alamo. However, you would be interested and desire to work across all digital channels, including programmatic display, affiliate marketing, and conversion rate optimisation.
You will need excellent communication and relationship building skills as you will be working with multiple internal teams plus our external agency and media partners. You will also be responsible for an agency team of search specialists!   

Responsibilities

• Support with the management of our pan European paid search programme to drive revenue within efficiency targets
• Measure, monitor and analyse past performance to identify optimization opportunities
• Execute Search best practices and optimisations across bidding, ad copy & landing pages
• Ownership of regular reporting internally to communicate results and updates to the broader business
• Maintain & manage a continuous and well-documented testing plan
• Deliver consistent and measurable growth and performance improvements against key metrics
• Cultivate strategic relationships with agency, media, and technology partners, including Google & Microsoft
• Manage an increasing SEM budget, optimize & scale campaigns against KPI’s
• Work closely with other members of the marketing team in EU & US

Qualifications

• 5 years Paid search experience in an agency setting or in-house marketing department.
• Search Engine Marketing hands-on expertise. Experience using bid management technology desireable
• Confident in managing large budgets – multimarket experience desirable
• Excellent verbal and written communication skills
• Demonstrated time-management and organisational skills
• Self-motivated and a team player with an exceptional work ethic
• Methodical approach to decision making and problem resolution
• Practical experience with other biddable marketing channels (e.g. Programmatic Display, Social, CRO) – desirable

Please let us know about any accommodations you may need to participate in the recruitment process.

Hours: 45 per week, Hybrid working optional (3 days office, 2 days home). 

Salary: Competitive