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SalaryI am recruiting for a new opportunity for someone to join a rapdily growing online retailer and take accountability for their Amazon strategy across the UK and EU.
This is an exciting opportunity for an experienced PPC Specialist, to come and work in a fast-paced environment that offers the chance to expand skill set and knowledge across leading platforms. The business is expanding its Amazon division significantly and is the perfect role to shape and develop the account your way. You will constantly strive to exceed targets and drive incremental growth!
As a PPC Specialist, you will have the opportunity to create, maintain and drive PPC accounts across multiple locales with focused responsibilities including:
-Develop and execute effective Amazon PPC strategies to drive sales and maximise ROI.
- Conduct keyword research, bid management, ad copy creation, analyze data, and optimize campaigns for optimal performance.
- Manage and monitor advertising budgets, ensuring cost-effective and efficient campaigns.
- Stay abreast of Amazon’s advertising policies and industry trends to keep our strategies ahead of the curve.
- Collaborate with cross-functional teams to align PPC efforts with overall marketing and business goals.
- Generating regular reports on campaign performance, highlighting key metrics and insights.
- Present the findings to the other stakeholders, providing actionable recommendations for improvement.
- Optimisation and Analysis: Continuously analyse campaign performance, identifying areas for improvement and implementing optimisation strategies.
- Monitor key metrics such as click-through rates (CTRs), conversion rates, Advertising Cost Of Spend (ACOS), and overall campaign profitability.
- Utilise tools and analytical platforms to gain insights and make data-driven decisions.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for each platform. Expand keyword lists, refine match types, and leverage keyword tools to drive targeted traffic and improve campaign performance.
- Ad Copy Creation: Develop compelling and effective ad copy that aligns with platform guidelines and resonates with our target audience. Liaise with the Creative team to test and iterate ad variations to optimize performance and increase click-through rates.
