Address
Form of work
SalaryPPC Executive
You will be working for one of the most respected and inspiring travel companies in the industry. They are looking for a highly motivated professional who will be responsible for creating and optimising paid search campaigns. You will be reporting into their Senior Digital Marketing Manager, and you'll work closely with the paid performance executive and wider Marketing teams as well as external agencies to create and manage paid search and display campaigns.
PPC Executive- What will I be doing ?
- As a PPC Executive, the primary responsibilities include building and managing paid search campaigns for a global brand across key international regions.
- Daily optimization tasks on platforms such as Google, Bing, Meta, Outbrain, and others are crucial.
- Effective budget management and resource allocation to high-performing campaigns are essential.
- The role involves providing valuable insights through weekly paid media reports, conducting in-depth audience research for targeted strategies, and implementing and maintaining conversion tracking using Google Tag Manager.
PPC Executive -What experience do I need? .
- You will ideally have some experience managing PPC campaigns with Google and Meta ad certification.
- Strong analytical and data interpretation skills.
- Proficient in keyword research and ad copywriting.
- Comfortable with budget tracking and media spend management.
- Ideally you will have knowledge of digital marketing tools such as GA4, Supermetrics, Google Keyword Planner, Looker Studio.
- Experience with CMS and CRM systems for landing page optimization and audience building.
PPC Executive - What else do I need to know?
The offered package includes a competitive salary with bonus potential and an array of company benefits including heavily discounted holidays . Hybrid working arrangements allow for 1 or 2 days in the Farnborough office per week, providing a balanced work environment. This team are absolutely passionate about travel and an interest in this area would be beneficial.
