PPC Specialist

This role involves working for a large UK-based retailer where you will report to the E-commerce Manager as their new PPC Specialist. The retailer is moving away from their outsourced agency model and is now seeking to bring this expertise in-house.

As a PPC Specialist, your primary responsibility will be to manage and optimize paid advertising campaigns across Google Ads, Bing, and Meta. You will play a crucial role in enhancing the company's digital presence, driving customer acquisition and ensuring overall brand visibility.

The head office is based in Enfield and this role offers hybrid working, with two days per week working from home.

The ideal candidate would have worked within or with a retailer before.

Key Responsibilities:

• Develop and implement effective PPC strategies across Google Ads, Bing, and Meta to drive customer acquisition.
• Conduct comprehensive keyword research and analysis to optimise campaign performance.
• Create compelling ad copies and design engaging ad creatives aligned with our brand image.
• Monitor and analyse campaign data, identifying trends to make informed, data-driven decisions.
• Collaborate closely with the E-commerce Marketing Manager to align PPC strategies with broader marketing objectives.
• Stay abreast of industry trends, implementing best practices to maximise ROI and customer acquisition.
• Provide regular reports and insights on campaign performance, contributing to ongoing optimisation efforts.

Requirements:

• Proven experience in managing PPC campaigns on Google Ads, Bing, and Meta with a focus on increasing customer acquisition.
• In-depth knowledge of keyword research, bid management, and A/B testing.
• Experience in Bing Search/Shopping ads, Google Search/Display/Pmax/Shopping ads, and Meta advertising.

This role is paying £40,000 - £45,000