PR and Campaigns Manager

We’re looking for an experienced PR and Campaigns Manager to join our team on a permanent basis.
The PR and Campaigns Manager will have responsibility for developing and implementing effective communication plans and marketing campaigns to strengthen and enhance Estyn’s brand image and build awareness of our work. A key part of our Central Services team, the Communications, Events and Stakeholder Engagement team is responsible for all external and internal communications and engagement activities and for the delivery of our extensive and diverse programme of events.
Join us and you’ll find yourself immersed in a progressive and evolving organisation where you’ll get the chance to develop your skills and your career in the wider Civil Service.
Who We’re looking for
Your role will include the following key tasks:
• Create and implement PR campaigns to increase awareness and
understanding of Estyn’s work and build brand visibility - utilising Estyn’s
communication channels and exploring new opportunities to maximise impact.
• Quality assure the work of a small team to ensure a consistently professional
service which provides value for money
• Develop effective working relationships with internal stakeholders across the
organisation.
• Develop and maintain relationships with media outlets, journalists, and
influencers to build interest in the work of Estyn and secure press coverage
and endorsements.
• Coordinate key announcements and updates through the preparation and
targeted distribution of press releases, media packs, stakeholder toolkits and
other promotional materials.
• Monitor and analyse media coverage and PR metrics to measure the
effectiveness of campaigns.
• Work closely with the Digital Communications Manager to plan content and
ensure coherent messaging and branding across all of Estyn’s communications
channels.
• Work closely with the events team to ensure Estyn’s corporate messages are
communicated through the varied programme of training and stakeholder
events. Support the promotion of key events and the development of engaging
materials to highlight key corporate messages.
• Work closely with the Head of communications, Events and Stakeholder
Engagement to manage crisis communications effectively and maintain a
positive brand image.
• Evaluate campaigns based on a range of analytics and feedback in order to
identify ways to continually improve the work of the team.
• Stay updated on industry trends to identify opportunities for PR initiatives.
• Ensure best practice within the team by monitoring the latest GCS and other
relevant communications framework updates, implementing them into the work
of the team.
Job specific criteria
It’s essential that you have:
• A Bachelor's degree in Communications, Public Relations, Marketing, or a
related field and/ or experience of working within the industry with proven
success in delivering innovative PR and marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to work professionally with a range of stakeholders to ensure clarity of
approach and to establish innovative solutions.
• Excellent communication, literacy, numeracy, and IT skills (including Microsoft
Office and other planning tools)
• Ability to think creatively and strategically.
It’s desirable that you have:
• The ability to multitask and meet tight deadlines.
• Strong project management skills.
• Experience of working with the wider communication mix.
• A strong network of media contacts and relationships.
• Knowledge of industry trends and emerging technologies in digital
communication.
• The ability to work through the medium of Welsh or demonstrate a commitment
to learning Welsh.
Salary: £34,083 - £41,675 full time (Please note, starting salary will normally be offered at the minimum of the band)
Welsh Language: We work in both Welsh and English and many of our stakeholders are bilingual. For this post Welsh language skills (spoken and written) are desirable.
Location: The role will be based in Anchor Court, Keen Road, Cardiff, CF24 5JW. We currently operate informal hybrid working arrangements subject to business needs and agreement with your line manager. You will split your time between the Cardiff office and remote working. You will be expected to attend the office some of the time to allow ongoing support and development and to allow you to collaborate with your colleagues. This role can only be worked in the UK and not overseas.

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