Pr Assistant

PR & Communications Executive.
Department: Fundraising & Engagement
Part time - 3 days a week
Salary: £28,000 (£16,800 pro rated)

The PR & Communications Executive will work closely with the Marketing and Communications Manager, Fundraising and Engagement team and Care teams to drive forward awareness. 

The post holder will be responsible for managing our press and media strategy to deliver our fundraising and brand awareness goals to strengthen our position as experts in children's palliative care.

Areas of Responsibility 

• Generate creative, engaging content and ideas for fundraising, brand awareness and advocacy campaigns that drive increased targeted engagement to showcase our work and deliver our fundraising ambition. (nationally & locally).
• Identify and write compelling stories and leverage them to media outlets to raise our profile and to aid supporter, campaigner and celebrity and influencer recruitment.
• Develop and maintain effective relationships with celebrities that increase the organisations profile amongst key audiences.
• Produce long-form content production, including interviewing families with seriously ill children, for audiences across a variety of channels.
• Support delivery of media appeals, including press, radio and BBC Children in Need.
• Develop and maintain effective relationships with key external contacts eg. supporters, influential individuals, organisational decision makers, committees, media contacts and suppliers.
• Undertake research to support fundraising, awareness and political campaigns.
• Ensure that effective measures are in place across the department to respond effectively and promptly to enquiries and requests received direct from supporters/ donors and colleagues and their reasonable expectations are met.
• Ensure effective media monitoring and analysis is conducted.

Leadership and Strategy

• Contribute to the strategic planning and develop objectives to meet the organisations plans.
• Act as representative of the charity to a variety of external and internal audiences and in diverse contexts.
• Operate in compliance with relevant legislation, best practice and organisational policies.
• Commit to Performance Management Process and develop learning objectives to meet business plan.
• Commit to own professional development.
• Live the Rainbow Trust values.

Working with Customers and Service Delivery

• Maintain effective relationships with donors, supporters, media representatives and suppliers.
• Promote a culture of effective supporter care.
• Ensure requests for information and action from supporters are responded to promptly and their reasonable expectations are met.
• Relay information and supporter contact via the required internal mechanisms.
• Ensure that service delivery and contact with supporters is characterised by the principles of good supporter care/donor stewardship.
• Deliver direct services to both supporters and colleagues to acceptable professional standards and supporter care policy.
• Report any complaints received to the team from supporters, suppliers or any other external or internal contacts.

Experience required: 

• Experience delivering a press office function 
• Experience with content creation
• Strong MS Office and CRM database skills 

To receive a full job description click apply today!