PR Manager - Luxury Drinks

KRG are seeking a PR Manager to join our boutique Luxury Drinks PR agency client in London. As the centralised PR function for the team, you will work closely alongside account managers to drive the PR strategies for high-end drinks brands. This role offers an exciting mix of consumer and trade PR, with ample networking and event opportunities in the vibrant London scene.

Responsibilities:

• Develop and execute strategic PR plans for Luxury Drinks brands.
• Collaborate with account managers to align PR efforts with overall brand objectives.
• Stay updated on industry trends to ensure campaigns are innovative and effective.
• Cultivate and maintain strong relationships with key consumer and trade media contacts.
• Pitch compelling stories and secure media placements in top-tier publications.
• Monitor media coverage and provide timely reports to clients.
• Craft engaging press releases, feature articles, and other PR materials.
• Manage event budgets effectively to maximise impact.
• Coordinate with venues, vendors, and influencers for successful events.
• Expand and maintain a strong network of industry contacts.
• Attend industry events, conferences, and trade shows to represent the agency and brands.
• Provide regular reports on PR performance and KPIs to clients.
• Analyse campaign results to optimise future strategies and tactics.
• Present findings and recommendations to clients and internal teams.
• Work closely with account managers to ensure PR efforts align with broader marketing strategies.
• Collaborate with creative teams to develop impactful visuals and multimedia content.
• Manage PR budgets effectively, ensuring resources are allocated wisely.
• Stay informed on market trends, competitor activities, and industry developments.
• Provide insights and recommendations based on market intelligence.

Qualifications:

• Minimum 3/4 years of experience in Luxury Drinks PR or related field.
• Proven track record of successful PR campaigns for high-end brands.
• Extensive network of consumer and trade media contacts.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Creative thinker with a keen eye for detail.
• Ability to work autonomously and as part of a collaborative team.

Benefits:

• Hybrid work model (4 days in central London office)
• Opportunities for professional development and growth
• Exciting networking and event opportunities in the Luxury Drinks industry
• Dynamic and supportive work environment
• Great holiday allowance and Christmas shutdown
• Weekly social events & great company culture