JOB PURPOSE
You are the SM’s alter ego and act as its deputy; you are expected to stand in for him/her whenever the necessity arises to take leadership of the store.
As the Prada Assistant Store Manager, you are a passionate Brand Ambassador and a business leader, who conveys the Prada philosophy and values to the local market, the Store team and to the final Client. You are a driven business owner and you hold yourself accountable to support the Store Manager to achieve a successful overall store performance, assisting them in analyzing reports and developing action plans You guarantee an extraordinary Client experience, by being present on the sales floor and leading by example to placing the Client above all You are a motivating and inspiring leader; you inspire and motivate the team to achieve business goals ensuring their skills are maximized.
You manage all operational activities related to your Store, ensuring that Company policies and procedures are proactively put in place while ensuring consistency and compliance with corporate guidelines.
RESPONSABILITIES
Leading the Business
Support the SM in defining Business strategies to exceed Financial targets and maximize sales performances contributing to support the success of the entire store;
Make commercial recommendations to SM and to relevant functions to generate sales and increase productivity
Coach the Store team in developing concrete action plans and to exceed their KPI targets, including cross selling and up selling among product categories
Be constantly up-to-date on market trends and share insights with relevant functions
Be a brand \ambassador by representing the Company both within the local market (activities, relevant events), as well as on the sales floor, ensuring a proper approach and service to the Clients.
Foster the Omni Channel awareness among the team, as well as encourage and support the team in using digital tools to improve the relationship with clients and achieving the business objectives;
Foster the E commerce channel development through a timely response to orders received, always delivering a high standard of service;
Foster the product knowledge wıthın the floor and work with relevant functions to support product/ collection training needs
Team Management
Act as a strong Staff motivator, promoting team spırıt through effective communication, and cultivating a positive and energetic environment, even to the eyes of the Client;
Be actıvely involved ın the recruitment process (market mapping, profile definition and interview process) - together with or delegated by SM
Support the SM to identify talents within your team to propose for internal development opportunities, in order to define the correct development processes
Master fully all company tools and applications including IT and digital, and train all new employees on policies and procedures
Together with the SM, ensure efficient team organization, consistent with business needs and delegation of responsibilities
Lead by example to ensure the Team operate with the highest level of care and respect for the Product, evident in every ceremony or procedure;
Ensure the team is always updated about all the various activities the Company is involved in (Prada Journal)
Coordinate with relevant functions, to propose and support product and collection training needs
Client development
Place the Client above all, leading by example to create a welcoming environment and ensure the Team strives to meet their every need and request;
Foster a Client centric mindset developing and maintaining solid Client relationships and enforcing meaningful after sales experiences
Guarantee an excellent Client satisfaction and the highest level of Client service ensuring the consistent execution of the Prada Selling Ceremony
Proactively suggest to SM opportunities to gain new customers and increase the repurchase rate
Define with SM the targeted clientelling actions to strengthen customer loyalty
Boutique care
In partnership with SM, ensure display attracts Clients and maximizes sales, in accordance with Company guidelines
Contribute with the SM to provıde feedback and suggestions when necessary to the Visual Merchandising and the Retail Merchandising departments
Ensure enforcement of Company procedures on cash activity, inventory, logistics and all main reporting activities requested by head office
Working with SM, guarantee an effectıve and effıcıent care of Company’s assets care in back of house and ensure cooperation with front of house
Guarantee the staff grooming to be up to standard
Promote synergy and cooperation between front and back of house
Together with the SM ensure the store complies with the requirements for the inventory control management and the organization of all activities linked to the fiscal stock inventory.
Events Organization
Following Company guidelines, propose new opportunities for local events in partnership with local Stakeholders and Influencers
Analyze and define benchmarks with local competitors’ events and share the information with the Head Quarter Events department
These activities are intended to be illustrative and not exhaustive.