Press Officer

As the Press Officer, you will be responsible for developing and implementing strategic PR campaigns to enhance our brand image and strengthen our market position. You will play a crucial role in managing our external communications and maintaining positive relationships with key stakeholders, including media outlets, industry influencers, and community leaders. This is a key leadership position that requires a blend of creativity, strategic thinking, and excellent communication skills. Responsibilities: - Develop and execute comprehensive PR strategies to promote our brand and increase visibility across the region - Create engaging press releases, media kits, and other PR materials to effectively communicate key messages to target audiences - Cultivate relationships with journalists, bloggers, and other media professionals to secure positive media coverage - Monitor media coverage and provide accurate and timely reports to senior management - Organise and manage press conferences, media briefings, and other PR events - Collaborate with cross-functional teams, including Marketing, Sales, and HR, to align PR efforts with overall business objectives - Stay up-to-date with industry trends, competitor activities, and emerging PR tools and techniques - Manage crisis communications and develop effective strategies to mitigate potential reputation risks