Product Marketing Lead

Financial Organisation is looking for an experienced Product Marketing professional who has worked across mortgages or savings portfolio and understands how to market products via Intermediaries. Defining proposition, putting process in place and multi-channel campaigns and driving strong relationships with third party agents as well as partners.

Working with wider marketing team specifics include:

• Devise strategy and oversee marketing budget and agency partners to implement plan
• Review, track and report on ROI and MQLs
• Work closely with business development and sales teams to ensure activites are aligned and delivering a strong value proposition
• Raise profile and develop brand in new markets and service areas
• Supporting on wider marketing activities - customer experience, brand, insight and campaigns

Candidates must have worked in financial services Product Marketing with a B2B focus. Be seen as expert advisor to the organisation on all things marketing - raise profile internally of what marketing can do and professionalise the function.

Hybrid working is two day a week in the office.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.