Programmatic Account Manager

The role

The Programmatic Account Manage role leads programmatic planning across client accounts within their portfolio. Taking an important role in delivery of programmatic campaigns, they will demonstrate the best programmatic planning across multiple DSPs, and great client management. You will likely manage at least one Programmatic Account Executive whom you will help develop the skillset of, whilst also ensuring their own development. You will report into a Senior Programmatic Manager in the team.

You will develop their experience across both the programmatic brand and demand gen sides of the business and investigate new opportunities, new programmatic partners and new tactics to test out for clients. Further they will work with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients. 

The key responsibilities

• Manage programmatic campaign delivery, planning, activation, reporting and optimisation of campaigns for clients 

• Build a network of programmatic partner relationships – both with important, established partners and new and upcoming partners to test 
• Work with the stakeholders (internal and external) required for delivery of campaign – from other channel teams to analytics teams, to creative agencies, PR agencies 
• Create insightful and insights based on data analysis to lead recommendations, optimisations and expansion of campaigns with clients 
• Supporting the account leads and the wider agency leadership team with projects, including new business pitching, presentations, MB2B product development and award entries