Address
Form of work
Salary£68,000 - £75,000
City – Hybrid working
My client is an online gaming and sports betting brand, they are going through exciting growth and are looking for a Programmatic Campaign Manager to join the team. The successful candidate will have gained experience working as a Programmatic Lead within a regulated sector, ideally gaming, and be confident setting up, executing and analysing multiple campaigns using Adform or a similar platform. This is a hands on role that requires someone who is forward thinking, proactive and numbers focussed. This is an excellent opportunity for someone who is looking to build a successful team and reduce agency spend whilst working for a company that offers good benefits, bonus and company culture.
THE ROLE:
Campaign Management
- Campaign planning, monitoring, and analysis: collaborating with the relevant teams to ensure mid-lower funnel messages/channels/metrics are consistent.
- Collaborating with brand and retention teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
- Overseeing the onboarding journeys: mapping, testing, and optimizations to deliver efficient conversions.
- Be the Product Owner of our Ad tracking tool and handle the roadmap for the partner on behalf of our business.
- Develop and implement programmatic display strategies to drive customer acquisition and retention.
- Monitor and optimize hands-on programmatic display campaigns across various platforms to ensure maximum ROI.
- Manage and control the programmatic budget and ensure cost efficiency in all programmatic display efforts.
- Solid understanding of advertising technology, marketing technology, and attribution models.
- Be responsible for the campaign tracking for all brands and reporting.
- Mentor and guide acquisition executives to develop their skills and knowledge in programmatic advertising.
- Proactively identify and propose new ideas and strategies to enhance the effectiveness of programmatic display campaigns.
- Continuously monitor and evaluate the competitive landscape to identify potential threats and opportunities.
- Managing relationships with external agencies and partners to ensure timely and effective campaign execution.
- Uphold brand guidelines and ensure all programmatic display campaigns adhere to company standards.
- Collaborate with the wider marketing team and stakeholders to integrate programmatic display efforts with other advertising and marketing initiatives.
- Take a Product ownership position across our 3rd party tool kit: RedTrack.
- Not essential but good to know Income Access
- Lead in house activities on the platforms mainly on AdForm
THE PERSON:
- Must have at least 5 years’ experience in a similar role
- Experience using Adform or a comparative platform - know how to set up, execute and analyse a campaign
- Someone with ‘hand on’ experience doing this role
- Must be proactive and forward thinking
- Good analysing skills, very number orientated
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EQUAL OPPORTUNITIES Morgan Spencer Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective of gender, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility for dependents, age, religion/beliefs, or any other reason which cannot be shown to be justified.
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