Relationship Management
- This role will require you to build trusted relationships with key stakeholders in independent pharmacies, including Pharmacists, Managers and Sales Assistants to grow Eucerin sales.
Planning & Sales Delivery
- Develops and delivers in agreement with Pharmacy Director and aligned with Medical Manager, quarterly training and events plans ensuring alignment to overall marketing strategy and agreed commercial targets.
- Visits pharmacies according to agreed call plan to merchandise, sell-in NPD and promotions, and actively take product orders via IQSALEs to drive sales.
- Develops new business relationships with targeted accounts in order to drive further distribution of Eucerin brand.
- Collaborate with the Detailing Team to drive Medical Strategy and enable closed-loop Dermatologist recommendation.
Education & Training
- Provides skincare knowledge and consumer-oriented product/sales training to pharmacies via in-store visits, training events, webinars or professional congresses to build our position as leader/experts in skincare. Executes training utilising materials created by Training Manager and provides input on material development.
Monitoring & Reporting
- Produces monthly reports for all relevant stakeholders on agreed targets in order to monitor performance and develop interventions to improve performance.
- Monitors competitor activity so as to develop and share insights that initiate further opportunities.
Point of Sale
- Secures distribution, optimal shelving allocation and campaign execution as per the agreed plan to increase Eucerin distribution and exploit sell out opportunities.
External Collaboration
- Collaborates with internal Supply Chain and Pharmed (3rd party logistical provider) on any logistical issues and facilitates resolution.
- Manages administration of the IQSALEs CRM system and acts as main point of contact for Eucerin.
- Collaborates with S&CM Team on POS requirements.