Job Title: Sales and Marketing Executive (UK Property Market - Chinese Segment)
Job Description:
Responsibilities:
- Chinese Market-Focused Sales Support:
- Assist in developing sales strategies for Chinese buyers interested in UK properties.
- Prepare bilingual sales presentations and materials (English and Mandarin).
- Handle inquiries from Chinese clients, offering detailed information about UK property investments.
- Coordinate property viewings, including virtual tours for international clients.
- Chinese Social Media and Digital Marketing:
- Create and implement marketing campaigns tailored for the Chinese market, leveraging platforms like WeChat, Weibo, Douyin (Chinese TikTok), and others.
- Develop engaging content suitable for Chinese social media channels.
- Monitor trends on Chinese digital platforms to align marketing strategies.
- Utilize analytics tools to measure the effectiveness of social media campaigns.
- Market Research and Analysis:
- Conduct market research to understand Chinese buyers' preferences in the UK property market.
- Analyze social media insights to refine marketing strategies and target the right audience.
- Bilingual Communication and Content Creation:
- Ensure all marketing materials are accurately translated into Mandarin.
- Manage bilingual content on the company website and social media platforms.
- Engage with the Chinese-speaking audience through social media channels.
- Administrative and Operational Support:
- Provide administrative support, including handling bilingual communications.
- Update CRM systems with detailed information on interactions with Chinese clients.
- Assist in organizing webinars or events tailored to Chinese investors.
Qualifications:
- Bachelor’s degree in marketing, business, international relations, or related field.
- Proficiency in English and Mandarin Chinese.
- Experience or strong interest in real estate, particularly the UK market.
- Deep understanding of Chinese social media platforms and digital marketing trends.
- Knowledge of Chinese culture and business etiquette.
Skills:
- Expertise in Chinese social media management and content creation.
- Strong communication skills across cultures.
- Ability to analyze social media trends and data.
- Creative approach to marketing and problem-solving.
- Adaptability to work in a multicultural environment.
This role is specifically designed for a professional who understands the intricacies of Chinese social media and can effectively engage with Chinese clients interested in the UK property market. It offers a unique opportunity to connect these two distinct markets through specialized marketing and sales strategies.
Expected start date: 01/02/2024
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: From £31,000.00 per year
Benefits:
- UK visa sponsorship
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Commission pay
Experience:
- Sales: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
Expected start date: 01/05/2024