Sales And Marketing Manager

Job Title: Sales and Marketing Manager

Location: Longfield (DA3 7QD) / Hybrid / Remote

Expected Hours: 15 hours per week

Reports to: Director

Are you a self-motivated professional with a passion for business, marketing and sales? Do you have the passion, expertise, track record and drive to take a well-established and forward thinking company from £1.3m revenue a year to £4m over the next 3 years?

In this role, you will be given the ability to draw upon your insight and expertise to shape our Sales and Marketing strategies and oversee all our initiatives to promote brand awareness. Your remit will include finding both creative and tested approaches to engage our audience, nurturing prospects through the sales funnel, and, ultimately, delivering customer acquisition and retention.

With ample room for professional growth, this position is ideal for a passionate Sales and Marketing professional looking to take their career to the next level.

The business:

We are an accountancy practice committed to providing our clients with exceptional financial guidance and support. Our goal is to empower businesses to thrive by offering insightful financial advice and strategic planning. As we continue to grow, we are looking for a positive and resourceful teammate to join our client delivery team and make the most of the opportunities that come with working in a growing accountancy practice. Someone who loves solving problems and being part of a team will fit right in.

We believe the development of a strong team, with confident, competent and supported members, is the most important factor in delivering business success. We have doubled in revenue and team members over the last two years and this growth is set to continue; this means opportunities for the team members to grow, learn new skills and help shape the direction of the business. Every team member has an important part to play in achieving the business’ headline strategy and objectives.

This is an opportunity to join an enthusiastic and growing team. We regularly ask our team for input into strategy and direction and how they want to develop and what skills they want to gain over the next 12 months. This is built into their personal development plans.

The role:

The Sales and Marketing Manager will be accountable to the Director, and have responsibility for creating and executing our annual Sales and Marketing plan from start to finish. The primary purpose of the role is to deliver and close qualified leads to ensure the Company hits its sales targets in line its projected growth. This will include a key focus on a new offer we are taking to market – the Employee Ownership Trust.

The responsibilities:

• Develop and Deliver A Sales and Marketing Plan: Create and implement a comprehensive Sales and Marketing plan and budget that aligns with the company's goals and purpose.
• High Ticket Sales: the Employee Ownership Trust is a high ticket item; you must identify where to find the appropriate customers and what tactics to use to reach and close them.
• Digital Marketing: Oversee all digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing, to drive brand awareness, customer acquisition, and retention. Transition the company away from a solely organic reach into new funnels (e.g. paid adverts, PPC, SEO etc). Develop a content marketing strategy that engages our audience, educates, and nurtures prospect through the sales funnel.
• Traditional Marketing: Utilise traditional marketing channels as necessary to achieve the company’s goals.
• Brand Identity: Constantly develop the Company’s brand, audience and reach. Transition the company away from Sales and Marketing relying solely on the director to a standalone operation with its own targets and metrics.
• Team Development: Collaborate with the team to maximise prospect generation and customer acquisition strategies.
• Increasing Conversion Rate: Implement, maintain and review analytics systems to allow us to assess efficacy and keep increasing our conversion rate year on year.
• Stay Ahead Of The Curve: Research and evaluate market trends, audience insights, and media channel performance to identify opportunities for effective media campaigns. Stay up-to-date with industry trends, competitor intelligence, and customer feedback to inform marketing strategies and product development.
• Suppliers & Partnerships: Co-ordinate media buying and partnership management to expand our reach and enhance our brand.

The requirements:

With a strong grasp of a wide range of Sales and Marketing strategies, you will be an innovative high performer who has the experience to lead our Sales and Marketing efforts and drive the growth of our business. Having a track record of utilising effective marketing strategies to generate prospects and grow sales, including a strong working grasp of both metrics and content marketing, you will be able to demonstrate past success as a results-oriented Sales and Marketing professional.

- Commitment to five star service

- Drive to learn and constantly improve

- Commercial savvy and able to see the big picture and the client’s perspective

- Team player

- Ability to lead

- A strong track record of utilising Sales and Marketing strategies to deliver sales in a startup or scale up environment

- A strong track record of Sales and Marketing of high price point services

- Proficient in content marketing strategies including email marketing and social media (paid and organic)

- Tech savvy, and proficient in SEO, SEM, marketing automation tools (including AI) and CRM systems

- An evidenced-based approach, to measure results and achieve targets

- Comfortable and capable of overseeing and managing all elements of the marketing function whilst being prepared to take on a wide-range of responsibilities as required in an SME

- Excellent leadership, team management and organisation skills to manage fast paced marketing campaigns

- A passion for marketing, sales, business, health and high performance

- Solution-focused, self-organised and open to continuous learning

The rewards:

- Part time role, 15 hours per week on contract basis

- Office based, hybrid or fully remote working

- Quarterly team lunch or away day to discuss strategy

- Flexible start / finish times to suit commitments

- Base £10-12 per hour + generous performance related bonuses (up to £7000 per closed Employee Ownership Trust sale)

Our teammates have said they all feel like they get to use their strengths everyday at work while also being challenged to learn new skills. We go by the mantra “if you’re standing still, you’re going backwards”.

We are an equal opportunities employer and we welcome applications from those with protected characteristics. All applicants will be shortlisted on the basis of merit.

Job Type: Freelance

Pay: £10.00-£13.00 per hour

Benefits:

• Company events
• Work from home

Supplemental pay types:

• Commission pay
• Performance bonus

Experience:

• Business development: 4 years (preferred)
• Sales: 4 years (preferred)
• Marketing: 4 years (preferred)
• High-end sales: 1 year (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: Remote

Application deadline: 22/04/2024