Self Serve Digital Product Owner

Role: Self Serve Digital Product Owner

Reports to: Commercial Digital Officer

Context

• Tindle Newspapers has recently invested in and developed a Self Serve Digital advertising module.
• This service (iserve.tindlenews.co.uk) allows local business owners and organisations to create and buy digital advertising on Tindle websites.
• The service is fully automated into Stripe and Google Ad Manager and is promoted extensively on Tindle websites, social media feeds and in Tindle newspaper portfolio.

Primary Tasks

• Become the Product Owner for Tindle iServe and become an Ambassador for the service and help to actively promote and drive uptake of iServe
• The Product Owner will work with the outsourced supplier and internal Tindle departments to ensure that the serve is optimised and as high profile as possible.
• The Product Owner will work with the Commercial Digital Officer to develop an external engagement plan to promote uptake of iServe amongst markets served by tindle websites.
• The Product Owner will drive external engagement on the product through attending meetings, presentations and doing product demonstrations to relevant prospects.
• The Product Owner will regularly report on progress and activities and will work with key

Key Responsibilities

Product

• Becoming the Product Owner and expert for iServe and working to ensure the product has awareness and uptake in key communities such as businesses and local organisations
• Monitoring and checking campaigns are booked properly, optimised and delivering to clients expectations
• house on requirements for house ads, fillers and local sales collateral
• Reporting on sales activities and progress of initiatives to encourage uptake

External Engagement

• Work to create a plan with objectives and KPIs around promoting the iServe proposition, service focused on external engagement
• Actively engage with local groups e.g. Business networking events, Tindle events, attending exhibitions and relevant events and building the profile of iServe with relevant organisations such as Chambers of Commerce and local groups. An example might be attending a local business event and offering an overview of the service, product demonstration and assistance with onboarding
• To act as support, offer demonstrations and to promote the iServe service to potential customers

Skills required

• Google ad Manager experience
• Office\G suite
• Sales\Business Development experience
• Business\SME knowledge
• Confidence in presenting to groups and on online platforms
• Interpersonal skills

Key Relationships

• Managing Director
• Commerical Digital Officer
• Ad Ops Team
• iServe external suppliers

In addition to being Product Owner of iServe, the applicant maybe asked to assist in other business areas as required.

Terms: Full time, initial 3 month fixed term contract

Location: Flexible, but within easy access of areas served by Tindle websites

Remuneration: Dependent on experience/existing product knowledge