Address
SalarySenior Brand Activation Manager
Competitive Salary , £4,000 Flex allowance, bonus, and benefits.
Hybrid working, 3 days a week in the office, 2 remote.
Are you a Brand expert looking for a new opportunity to apply your skills with one of the UK's leading travel brands?
We are looking for great people who can help us redefine what's possible and join us on our mission to be 'To be the airport for everyone, whatever your journey'.
What is the role?
The Senior Brand Manager is a key role in a newly rebuilt marketing team reporting directly to the Head of Marketing, responsible for leading the end-to-end brand development for the London Gatwick brand. This role is key to leading the development & growth of the brand as well as the governance of its new brand identity across all touchpoints internally and externally.
What will you do?
- Advise the business on all elements of brand strategy as it develops internal and external communication campaigns.
- Provide collaborative and active brand governance across a broad range of internal stakeholders to ensure the brand identity, tone of voice and art direction is protected.
- Lead the development of design guidelines and the consistency of their application for airport Wayfinding.
- Lead the application of the brand identity across physical infrastructure at the airport creating lasting brand impact along the customer journey.
- Lead external Brand Activation campaigns working closely with the marketing campaigns team.
- Own and update design guidelines across brand identity, wayfinding and visual design.
- Manage the relationship with our Branding agency partner.
Do you have what we're looking for?
- Degree in Marketing/Business and/or CIM professional qualification or equivalent professional experience is essential.
- Solid demonstrable experience as a Brand Manager in a large B2C consumer facing brand.
- Solid brand management fundamentals.
- Experience having led the development of brand identity for a large B2C brand.
- Experience in developing and applying brand design guidelines across multiple consumer facing touchpoints.
- Can evidence significant improvement in building top and mid funnel brand health.
- Experience influencing broad internal stakeholders concerning brand governance.
- Knowledge of Brand Experience fundamentals would be exciting.
What's in it for you?Our employees tell us that working here is something special and no day is like another. Along with a competitive salary our employees enjoy a range of personal, health and financial benefits, including:
- Performance-based bonus scheme
- High street shops and restaurant discounts
- Healthcare scheme
- Life and disability insurance
- Professional training to develop.
- Discounted travel to work schemes
- Volunteer days
What it's like to work at London Gatwick?
At London Gatwick, our people are our biggest asset. We want our people to thrive and have the best experience while working with us. We know we are all at our best when we feel comfortable and included.
We are an organisation that places diversity, equity, and inclusion at its heart. Our aim; to create a place where everyone belongs and has a voice, and we recognise we all play an important role in our success.
Should you require any reasonable adjustments to be made as part of the application process please contact us directly.
Click apply to begin your journey, your way with London Gatwick.
