Senior Digital Marketing Executive

We are seeking to appoint a Senior Digital Marketing Executive to join a friendly, busy and supportive Marketing and Communications team at the British Psychological Society.

You’ll be responsible for delivering performance-based marketing initiatives to enhance the visibility of the BPS brand and drive commercial growth through paid digital campaigns, including social media, display advertising and PPC.

We’re looking for a dynamic and enthusiastic individual with extensive experience in B2B or B2C marketing to join our marketing and communications team and to play a crucial role in implementing our new strategy to engage with our target audience and drive conversion for our products such as membership, professional registers and CPD.

As a Senior Digital Marketing Executive, you will be responsible for leading performance-based marketing initiatives to enhance the visibility of the BPS brand and drive commercial growth through paid digital campaigns, including social media, display advertising and PPC.

Because this work will involve managing PPC campaigns through from inception, implementation and reporting as well as working with digital agencies, we are seeking someone with direct experience of implementing PPC campaigns.

You will collaborate closely with internal clients and stakeholders to understand their goals and translate them into successful marketing plans and briefs, while also providing reports and insights into success, areas for learning and emerging plans.

You will be also be responsible for managing the relationship with any external design agencies, as well as our in-house design team.

You will also work alongside the Marketing and Communications Manager and Senior Marketing Executive on our core member marketing activities including member retention, welcome series and events and CPD.  

We offer a friendly, values led working culture with an excellent benefits package that includes:

• Agile & flexible working Generous leave entitlement Occupational pension scheme
• Cycle to work scheme / free eye care vouchers / Winter flu vaccinations
• Tailored learning & development
• Employee Assistance Programme counselling
• Life Assurance Scheme
• Discounts scheme with local and national organisations

How to apply

For further information about the role, please contact Beth Shine, Marketing and Communications Manager at Beth.Shine@bps.org.uk. The closing date for applications is 5pm on Monday 11^th March. Interviews are scheduled for either 2nd or 4th April depending on location (London or Leicester).

To apply, please send your CV and a covering letter detailing how you meet the criteria in the job profile to hr@bps.org.uk

The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances.

We are only able to accept applications that can demonstrate a right to work in the UK; we are unable to sponsor people requiring a work visa.

Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date.  If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.