Senior Digital Marketing Executive | Budweiser Brewing Group Uk&I

Job Title:Senior Digital Marketing Executive
Employer:Budweiser Brewing Group UK&I
Location: London, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 30056834

Job Details:

Seniority Level: Associate

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.

PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.

PerfectDraft is at the forefront of e-commerce, technology, and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range, and customer base via our direct-to-consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.

The role:

Seeking an experienced digital marketer to support the delivery of our Digital Media Strategy in a small and growing team. Reporting to the Head of Performance, you’ll play a hands-on role in bringing campaigns to life across various platforms. The ideal candidate should have previous hands-on experience in managing Paid Social, Paid Search, or Programmatic accounts and be eager to explore new digital channels. This role is perfect for someone with single-channel experience looking to broaden their impact on multi-channel activation planning, performance, and delivery.

Duties & Responsibilities:

• Execution of all our digital campaigns – managing set up across the entire platforms (Meta, X, Snapchat) You’ll be responsible for setting up campaigns, including targeting, creative, copy, and budget planning. You’ll also manage the Facebook Pixel (custom conversions) and Product Feeds
• Help drive the digital strategy, adding key strategic input into wider campaigns on how to best utilize digital channels.
• Monitor Digital Marketing campaigns, digging into trends to offer insight to drive the strategy forward
• Taking ownership of a wide number of Digital marketing channels ensuring campaign setup, optimization, and reporting. (PPC, Paid Social, Display)
• Setting up new and managing our existing PPC Campaigns (AdWords, Bing, Feeds, Merchant Center, Search/Shopping)
• Researching and requesting creative to be run across paid channels, making use of campaign performance to drive decisions – taking our creative output to the next level.
• Identifying new marketing opportunities to help drive our KPIs

Who we’re looking for:

• A proven track record in Digital Marketing, either in-house or agency side
• An understanding of e-commerce and the digital customer purchase journey
• Truly comfortable with digital tools (AdWords, Meta Ads) and an eagerness to learn new ones
• Skills and experience in creative content writing
• Ability to effectively prioritize your workload and work with a range of stakeholders
• Considerable experience in a previous Digital Marketing role
• Knowledge of beer is beneficial but not necessary
• Confident in presenting new ideas and challenging the status quo to business owner

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to assist your local community
• 5 employee networks to champion diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network, and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you’ve been waiting for, apply today.

&I

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