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Form of workCareer Area:
Business Technologies, Digital and DataJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
The Caterpillar Building Construction Products (BCP) division is hiring a Senior Digital Marketing Strategist that will play a key role in evolving the future of marketing capabilities within the division.
Role Summary:
This customer-focused, innovative thinker will work closely with stakeholders and leaders to develop the BCP marketing customer experience strategy and vision which guides the efforts of all regional marketing teams. They will be responsible for leading and managing a portfolio of key marketing initiatives that shape the future of BCP marketing.
What You’ll Do (Job Duties)
Digital Marketing Strategy Development: Consult with regional teams to develop and optimize Digital Marketing strategies, leveraging technology to drive results across various channels, including demand generation, website strategy, media strategy, email strategy, social strategy, and others.
Digital Marketing Technology Strategy: Build and enhance the technology ecosystem to support Digital Marketing efforts, integrating cutting-edge tools and platforms while evolving strategies to leverage innovations and trends for a dynamic, competitive, and results-driven approach.
Capability Ownership: Serve as a capability owner for key areas such as website strategy, content and SEO, and media, email marketing, and lead management. This includes establishing best practices and collaborating with regional teams for effective implementation.
CX Research and Insights: Collaborate with various team members to conduct customer, market, and competitor research, including both annual and ad-hoc studies, to develop business insights that inform strategy decisions.
CX Strategy Development: Utilize insights from research to develop a global strategic direction. Create customer journey maps and segmentation strategies to inform regional messaging, creative, and content strategies.
CX Execution: Develop smaller sub-journeys across multiple channels, focusing on personalization and using data to adapt the customer experience. Collaborate with teams to collect data along the journey and implement strategies effectively.
Skills:
Strategic Consultation: Develop Digital Marketing best practices, deliver ongoing training, and provide strategic consultation to BCP marketing teams globally
Program / Project Management: Manage a portfolio of key marketing initiatives that shape the future of BCP marketing
Effectiveness Measurement / Business Analysis: Work closely with stakeholders to define requirements and understand the desired future state functionality and capabilities of BCP marketing programs
Product Training / Workshop Facilitation: Organize, facilitate and lead collaborative workshop sessions with a diverse set of professional experiences including product, technology, IT, digital development, retail, commercial, pricing and marketing
Communications Management / Relationship Management: Manage communications across internal stakeholders and Caterpillar’s dealer network about enhancements, updates and modifications to the site
The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.
What You Have (Basic Qualifications)
Extensive experience leading and /or managing CX/UX strategy efforts, Digital Marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics
Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners
Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels
Experience developing and delivering persuasive presentations, recommendations, proposals and business cases that inspire action
General understanding of the technical aspects of Digital Marketing channels (websites, social, paid media, email marketing)
Experience working on large/complex Digital Marketing initiatives and/or working with large brands/complex organizations
Top Candidates Will Also Have
Ability to take complex digital concepts and translate into language appropriate for executive leadership, management and project team members
Comfortable making, communicating and defending large-scale, strategic, data-driven decisions
Demonstrated ability to execute in a fast-paced environment and the ability to manage ambiguity, work autonomously, and multi-task effectively
Skilled at problem solving and proposing creative/non-traditional solutions to problems; digs deep into root causes
Excellent communication skills focused on matching the right message to the audience; possesses active listening skills
Demonstrated ability to influence peers, stakeholders, leaders, dealer personnel and customers
Exceptional organization and analytical skills
High sense of urgency to accomplish projects on time and on/under budget
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.
Job Title: Senior Digital Marketing Strategist
Salary: £59,500-£72,500 SG24
Benefits: 27 days annual leave + bank holidays, 18% bonus, Flexible Buy in Benefits such as Private Medical, Healthcare, Vison & Dental schemes, Green Car Scheme and more, Share Scheme (50% Company Matched), Contributory Pension Scheme (Contribution double by Company up to 10%), Free Car Parking, Caterpillar Advantage website
Contract: Permanent
Location: Desford
Hours: 37.5
Travel: No travel required
Relocation/Sponsorship: Not supported with this role
Closing Date: 2nd April
Job Reference: R0000249225
Hiring Manager: Tiffany Britt
CATERPILLAR
Caterpillar is a world leader in construction and mining equipment—creating innovative, cutting-edge products and services that help our customers build the world around us. With that level of impact comes the platform to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment, help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.
What will Caterpillar do for you?
From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company. Your power our success and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.
Relocation is available for this position.Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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