Senior Digital Officer

At AE Talent Solutions our mission is simple yet profound: to connect exceptional talent with exceptional opportunities. We are dedicated to empowering organizations with top-tier candidates and helping individuals achieve their career aspirations.

We are currently supporting our award winning client to recruit an experienced Senior Digital Officer to join their dynamic and collaborative team to help them achieve their ambitious goals. With some exciting and ambitious growth plans for 2024 and beyond, they are investing significantly into their marketing department.

The ideal candidate will be confident in their ability and therefore able to assist their network of franchise businesses with implementing and monitoring their local marketing activities. Your responsibilities will be diverse and will include promotional planning and advising on digital campaigns, content creation, website development and social media management.

Your duties will include but are not limited to:

• Supporting the administration of their local and national marketing plans, with excellent planning and attention to detail to ensure activities are tightly controlled and key stakeholders are both involved and well informed.
• Support in the set up and management of Google Ads campaigns.
• Use and understand data to track and analyse campaign performance on a regular basis.
• To identify and make continuous improvements to our marketing strategy and measure return on investment.
• Designing, implementing, and managing social media campaigns
• Analysing and reporting on campaign effectiveness
• Optimising Google Business Profiles
• Assisting in the production of ongoing competitor analysis and reporting
• Building relationships with key stakeholders to ensure campaigns land effectively across the business.
• Supporting franchise owners to set up, manage and analyse digital campaigns across multiple channels.
• Support franchise owners with using a range of reporting tools and updating website content.

The ideal candidate:

• Strong digital marketing experience (minimum 3 years) with the ability to demonstrate great commercial results through a range of campaigns.
• Excellent eye for detail and highly analytical approach to activity
• Knowledge of using Adobe software including InDesign, Illustrator and/or Photoshop
• Able to effectively prioritise when working under pressure.
• Excellent working knowledge of digital marketing and social media platforms
• Ability to write and proof Ad copy, ensuring content complies with brand guidelines, tone, and key messaging.
• IT literate with excellent working knowledge of Microsoft applications
• Strong problem-solving skills with the ability to manage challenges on a day-to-day basis.
• Good interpersonal skills and the ability to work effectively with people at all levels within the business.
• Ability to prioritise and adapt quickly with flexibility towards tasks to meet tight deadlines.
• Holds a basic understanding of SEO.