Address
Form of workAbout the role
We are excited to be recruiting for a Senior Legacy Marketing Officer to join our growing team. Together, we strive to improve life for people with Parkinson’s and the people in their lives. We are proud to do this by raising awareness of legacy giving to both existing and new audiences.
Legacy gifts play an important role in funding all that we do, representing almost half of our annual income - which this year is an estimated £21m. You will play a pivotal role in helping to ensure this vital source of income continues.
You’ll deliver key areas of the legacy programme including direct mail and digital marketing. Reporting to and working with the Legacy Marketing Manager you will also work to expand our Legacy Marketing into new areas, targeting new growth audiences at this exciting time for legacy fundraising.
You’ll collaborate to produce inspiring creative, delivered across a range of channels, to engage our audiences and increase the number of legacies left to Parkinson’s UK.
What you'll do
- Develop creative briefs & deliver the legacy operational plan, working with the Legacy Marketing Manager
- Build strong relationships with our internal Brand, Creative & Content teams in order to generate inspiring legacy content
- Support the Legacy Marketing Manager with implementing the Legacy Marketing strategy to secure a growing pipeline of legacy pledgers
- Manage external relationships with third party suppliers and external agencies
What you'll bring
- Proven experience and evidence of managing Legacy Marketing activity from start to finish including initial planning and targeting, providing creative and data briefs, fulfilment generation and results analysis
- A passion for legacy communications and a desire to identify new opportunities and challenge the status quo
- Proven experience of successfully scheduling and managing direct mail campaigns for legacies to deliver results against agreed objectives and targets
- Experience of digital legacy fundraising and taking a test and learn approach
This is an exciting time for Parkinson’s UK and we would love you to join us!
Interviews will be held w/c 22 January 2024
Whilst this is advertised as a full time position, we are committed to being flexible in our roles and would consider compressed hours. Please specify in your supporting statement if you are interested in a specific working pattern.
As well as flexible working hours, this role is offered on a flexible contract giving you the opportunity to also work from home three days a week. You’ll be required to cover your own travel expenses to the office.
