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SalaryThey are looking for someone to work within their busy Marketing & Business Development Department focussing on the firms digital presence and their consumer service areas. This is a 12 month fixed term role, full time, working 36.25 hours per week Mon - Fri.
The Senior Marketing Executive will work with the consumer groups to achieve the marketing and business development objectives set out in the business plans. You will also manage toe day to day relationship with their digital agency. The role will be responsible for delivering successful outcomes such as:
- Working closely with the consumer Heads of Departments to develop and implement their department marketing plans;
- Driving forward the Consumer Group (Family, Contentious Trusts & Probate, Wills, Tax Trust & Probate, PI and Clinical Negligence.) and encouraging cross selling across departments;
- Keeping abreast of market developments and undertake market research to ensure sound decision making;
- Drafting multi-channel marketing campaigns in order to strengthen existing profile and develop new client opportunities;
- Increasing our online presence/rankings in all of the above practice areas;
- Developing and overseeing the PPC campaigns with the digital agency;
- Maintaining the private client department website pages;
- Monitoring and developing the firm’s digital advertising, press advertising and placing adverts and articles in suitable lifestyle magazines;
- Working with advisors to encourage thought leadership in relevant press and blogs;
- Championing social media including Facebook, LinkedIn and X accounts;
- Working with our digital and press agency to initiate press releases;
- Submitting to directories (eg Chambers and Legal 500) and league tables;
- Identifying awards that the departments can be entered for and writing entries;
- Organising targeted events;
- Coordination, editing and distribution of printed and digital newsletter and eAlerts;
- Working alongside our design agency in relation to campaign marketing (visuals and aesthetics);
- Working with departments to ensure their ReviewSolicitors score is as high as possible and ensure all departments are feeding through
