Senior Marketing Manager

My local government client is currently looking for a Senior Marketing Manager for a hybrid role in Bournemouth.

£250 per day (inside IR35)

3 months, extendable

Bournemouth

Experience Required:

• Line manage 4 Marketing Officers and 3 Marketing Officers
• Experience of media planning and buying
• Experience of implementinga broad range of marketing tactics including web, social media, email marketing, video, print, POS, online and social advertising, out of home, press, and radio.
• Experience of soft market testing, tender preparation and award, and contract management
• Experience of commissioning and managing creative, media buying and marketing agencies
• Experience of setting, tracking, and reporting on KPIs
• Experience of implementing an evaluation framework
• Experience of leading a research first and last approach, from interrogating available data for baselining and developing primary research, through to audience targeting plans, and concept testing
• Experience of developing and implementing professional marketing processed and protocols which aid efficient, clear, and prioritised workflow