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SalaryYour opportunity to make a difference in the environmental horticulture industry awaits! We're seeking a skilled Senior Media Officer to join our team, where you'll play a pivotal role in helping shape our media relations strategy and driving impactful campaigns. If you're a proactive communicator with a knack for storytelling and a passion for fostering positive industry coverage, this role is for you.
As our Senior Media Officer, you'll be at the forefront of our media relations efforts, working closely with the Media Relations Manager to deliver professional, precise, and influential messaging across various campaigns and programmes. You'll build effective working relationships with national and trade journalists to amplify our voice and enhance our industry presence. From spearheading proactive media campaigns to adeptly managing high-profile issues, you'll thrive in our hard-working, fun and friendly team.
To excel in this role, you'll need:
- Proven experience as a Media Officer or senior PR executive, adept at pitching stories and handling journalist inquiries.
- Exceptional communication and networking skills, with a track record of building effective relationships and influencing stakeholders.
- A demonstrated ability to develop and evaluate media plans, securing targeted coverage across various outlets.
- Experience navigating high-pressure media situations, with strong prioritisation skills and the ability to work effectively under tight deadlines.
- Proficiency in persuasive writing and utilising various communication techniques to convey the organisation's key messages to diverse audiences.
- High standard of written English and the ability to prepare accurate material for journalists and internal documents.
- Expertise in traditional, digital, and social media communications; proficient in using various digital platforms (including social media) to enhance awareness and engagement.
- Strong multitasking abilities and a collaborative spirit, essential for thriving in our tight-knit team.
- Proven ability to take ownership of tasks and demonstrate initiative, particularly when working independently in the absence of a manager.
- Previous experience using a media database and distribution platform.
Join us in championing environmental horticulture, supporting HTA members and shaping the future of green spaces. Apply now to embark on a rewarding career journey with us.
What we offer in return:
- 28 days holiday plus two additional days off as a ‘garden day’ and ‘gift day’
- Pension auto enrolment 4% employee - 5% employer pension contribution (the HTA will enhance its pension offer by matching additional pension contributions made by you up to a maximum of 10%).
- Life assurance. Health Cash Plan.
- Cycle 2 Work and Electric Vehicle salary sacrifice schemes.
- Free fruit, tea, coffee and biscuits provided in the office.
- Flexitime.
This role is an office-based role, but we are currently operating a hybrid working office, with a minimum of 2 days a week in the office based in Chilton, Oxfordshire.
About HTA
The HTA have 1400 members which include garden retailers, growers, landscapers and suppliers to the garden industry. As one of the largest membership organisations the HTA have run the National Garden Gift scheme since 1962, this provides consumers with UK wide scheme encouraging both new and existing gardeners to visit garden centres and retail nurseries.
The HTA lobby and campaign on behalf of our members within the horticulture industry and provide a whole range of member services including, business solutions, events, market information and learning & development. During the COVID-19 pandemic, the HTA campaigned to ensure garden centres were classed as essential retail which has increased the profile of the horticultural industry.
How to apply
You can view the full job description for this role at https://hta.org.uk/about-us/careers-at-hta/vacancies. To apply for the role, please send your covering letter and CV to [email protected]. Closing date for applications is 5pm on Wednesday 28th February 2024.
Our aim is to recruit and retain people with the behaviours that support our mission and who will grow with us and the industry. We are open and honest in recognising that there is more that the Association can do to value the differences that a diverse workforce brings and therefore welcome applicants from all underrepresented communities within Horticulture, including all ethnic or religious backgrounds, LGBTQ+, and those with disabilities.
This advert is only open to direct applicants, NO AGENCIES should apply. All applicants must have valid references and proof of eligibility to work in the UK.
