Senior Paid Media Executive - Festivals And Events

Overview:

Brand new opportunity for a Senior Paid Media Executive to work in partnership with some of the world’s most well-loved music events and international brands. The agency is a forward-thinking creative-first performance marketing & events agency, with clients including many festivals & events brands.

Role:

Reporting to the Head of Paid Media, we seek a passionate and highly experienced professional with at least 2 of experience in Paid Media buying, optimising, analysis, tracking and budget management. You should be able to create and deliver world-class Paid Media campaigns to help our client base; internal festivals & events grow and exceed their ticket sales targets.
RESPONSIBILITIES:

1. Campaign Management:

• Implement and manage paid social media advertising and PPC campaigns on platforms like Facebook, Instagram, and Google, with occasional campaigns on TikTok, Pinterest, Snapchat, and Spotify.
• Efficiently manage campaign budgets to meet KPIs.
• Conduct A/B testing to enhance channel effectiveness and drive insights.
• Perform in-depth data analysis across platforms and third-party tools to optimize performance.
• Collaborate with campaign and strategy teams to achieve multi-team objectives.

1. Client Relations:

• Author timely weekly reports using existing frameworks, ensuring accurate sales attribution and ROI metrics.
• Provide weekly analyses and recommendations to clients and internal teams.
• Participate in weekly client calls to discuss performance and collaborate on metric improvements.

1. Business Development:

• Identify growth opportunities within existing client frameworks.

• Maintain strong relationships with clients and platform representatives.

Requirements:

1. 2+ years in Paid Media buying, optimization, and budget management.

2. Proven success in campaigns, ideally in music, events, or sports.

3. Expertise in Facebook, Instagram, TikTok, and Google Ads; bonus for Pinterest, Snapchat, Spotify.

4. Proficient in third-party data tools and Excel/Google Sheets.

5. Manage diverse client spending, including six-figure monthly budgets.

6. Strong in campaign targeting, remarketing, and cross-channel attribution.

7. Collaborative, proactive, and creative and challenges norms, and thinks outside the box

8. Skilled in managing expectations and building relationships.

9. Deep knowledge and innovation with Paid Media.

10. Bonus for interest in music, festivals, and Events.

Benefits:

• 27 days of paid annual leave with birthdays off.
• Quarterly team socials.
• Early finish at 4 pm on Fridays.
• Nest pension scheme.
• Cycle-to-work scheme.