Senior Performance Marketing Executive

I am working with an award winning fashion brand who are looking for a Senior Performance Marketing Exec to join their busy team in executing key aspects of the marketing strategy across PPC. You will be helping to drive the department and content forward by building strong relationships with both internal and external teams and have a strong analytical mindset where you can make actionable insights.

Responsibilities:

** Support across all areas of performance but specialise in paid search on Google

** Own optimisation, strategy and structure of search campaigns across all regions

** Expand search targeting while ensuring relevancy with query sculpting to scale investment

** Mentor and train junior team members under the advisement of the Performance Marketing Manager

** Oversee account performance & budget management across all regions

** Collaborate with our SEO agency to understand our most valuable pages/keywords and where our search activity should focus

** Work with Buying, Merchandising to understand brand priorities and opportunities

** Support the Digital Marketing calendar and seasonal events, look for new opportunities to drive increase traffic and conversion

** Liaise with Finance on monthly budgets and reviewing profitability

** Align search audience strategy with CRM and Paid Social

** Utilise advanced reporting skills to produce actionable insights from large data sets

** Lead relationships with platform reps and external agencies to refine our strategy, including PPC consultancy and Feed Optimisation platform

** Work closely with Copy and Translations to optimise adcopies for different regions

** Interpret multiple attribution models, using them for optimisation and to reduce wasted spend

** Helping with day-to-day account activities - budgets, monthly reporting, campaign launches

What we need from you:

** 3+ years in digital marketing

** Excellent knowledge of Google Ads, Facebook Ads Manager and Analytics (GA4 experience welcome)

** Attention to detail

** Collaborative

** Positive attitude

** Team player

** Retail experience is a very big desirable

This is a hybrid position and will require you in the office 2 times a month. If you would like to find out more then please get in touch ASAP!