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Form of work
SalarySenior Search Engine Optimisation Specialist - Lowestoft to £40k + Bonus + Excellent Benefits
Purpose of the role:
A Search Engine Optimisation specialist (SEO) uses digital analytics and marketing skills to transform a company's online presence.
As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of Search Engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.
Responsibilities
As a SEO specialist, you'll need to:
- run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- write original content for webpages - tailored for the target audience
- make technical recommendations to developers
- constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
- engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
- drive targeted and loyal traffic to a website by community building
- use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- develop and integrate content marketing strategies
- monitor the algorithms set by the Search Engines to keep up to date with changes.
Remuneration
- Between £25K-40K per annum for a full time office based role.
- Private Dental and Health insurance
- Cash Health Plan
- Bonus scheme (applied after employment of 2 full company quarters)
Working hours
Office working hours are normally 9am to 5pm. Position is full time (37.5) and based in the office in Lowestoft, UK
