Address
Form of work
SalarySenior Shopper Marketing Manager
Employment Type Permanent
Country United Kingdom
Location Liverpool
Business Area Commercial
Workplace Type Hybrid
About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Role Description
Job Purpose
Leading all Shopper Marketing planning and activation across Princes Brands. Translating brand strategy and campaigns into tailored shopper activation and plans. Understand the channel and customer strategy and align Princes shopper activation plans.
Dimensions
- Develop the Shopper plan based on shopper mission, channel & shopper insight Develop and execute the shopper calendar on a rolling 12–18-month basis, based on behaviour change & brand/customer needs
- Manage the shopper messaging basics i.e., SRP (on-going) + Brand Activation (timebound)
- Develop Customer Sell Stories
- Clear understanding of channels/environments and how to activate them for shoppers
- Agree implementation directly with customers
- Evaluate activity and develop a ROI mindset
- Lead any product sampling requirements
Principal Responsibilities
- Own the customer calendar and Shopper Marketing plan
- Manage all Shopper Marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers
- Develop and manage relationships with customer marketing teams
- Manage and execute Shopper Marketing calendars, collaborating closely with brand marketing, category and sales teams
- Improve and measure brand performance through shopper plans
- Identify untapped shopper need states or shopper groups that are new / growth opportunities
- Develop customer sell stories and support in the creation of customer growth plans
Role Requirements
Knowledge, Skills & Experience
The job holder will have strong experience across Shopper Marketing planning and activation and good knowledge of digital, social and e-commerce platforms. A proven team leader and collaborator. Graduate calibre with shopper and / or digital bias.
