Senior Strategic Marketer

As a family-owned business our people are central to our success, and following years of organic, consecutive growth, we’re looking for people who share our core values of sustainability, trust, collaboration, and innovation to drive us forwards.

Software never stays the same and neither do we. We want our people to be part of a progressive organisation, encouraged to embrace change and new ideas to shape our future development. Your input is vital, which is why we’re committed to personalised learning paths for every employee to help you, and us, grow.

Our goal is to make the world of work easier as a leader in the HR, payroll, finance, and integration solutions software and services industry. We’re proud to design and develop some of the best business solutions like iTrent and People First to support our customers’ people-related challenges across every vertical.

Looking for the place where you can belong? Join MHR and help us shape the world of work.

The role of Senior Strategic Marketer will be to define, develop, and execute high-impact marketing campaigns to high priority new business targets. Working as part of a wider strategic team, this role requires experience in various B2B strategies, including a good understanding of Account Based Marketing, new business and customer engagement and growth strategies to enable revenue growth. A focus of this role will be to apply this strategic approach to managing key business objectives in the USA and Ireland market. The Senior Strategic Marketing Manager will take responsibility for defining and managing the strategic approach to lead generation in both markets, working with stakeholders across the marketing department, Sales, and the senior leadership team.

This is an exciting role for an experienced marketer to flex their creative muscles and build engaging programmes to highly targeted audiences. An analytical eye for data is key as this role will need a strong understanding of how to identify market opportunities and track campaign performance. Collaboration with stakeholders to aide campaign delivery and execution is required both with internal and external stakeholders. Campaign planning, and strategy development, along with the skills to communicate these to wider teams is also essential. This role will be given a wealth of marketing resource to create tailored and personalised content for their highly targeted campaigns, so creativity and passion is key.

• Become a brand and product advocate to best leverage our offer and creative new ways to engage our target market with what we offer
• Challenge our processes and approach to develop our marketing strategies and engagement plans.
• Lead strategy vision and use marketing approach to best target key areas with tailored marketing programmes.
• Leverage our brand reputation to secure our place in the market and use it for business growth.
• Manage and support your direct reports to create collaborative campaigns that are driven by multiple stakeholders.
• Use your eye for detail to be critical of our data and determine the best approach and opportunities for business growth.
• Report, present and be an advocate of our campaign plans and performance to company wider stakeholders.
• Creation of tailored assets across collateral, web, email and social to generate demand.

Key skills:

• Team player with strong communication skills and experience in collaboratively working with stakeholders.
• Strong project management, time management, prioritisation, and organisational skills.
• Ability to work autonomously and develop new strategies and approaches.
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams.
• CRM/marketing automation background, preferably Salesforce and Marketo.
• Experience with ABM strategies and creating tailored, highly targeted campaigns.
• Proactive self-starter, demonstrating high initiative and critical thinking.
• Proven ability to think strategically, but with exceptional attention to detail in execution.
• Extensive experience working with account-based marketing programs and large account selling teams.

Benefits to support you personally and professionally

Alongside the opportunity to work with an incredible team and express your individuality, we offer a range of personalised benefits including:

• Access to over 60 internal training courses, professional qualifications, and cross-departmental mentoring and coaching programs
• 24/7 access to a GP through SmartHealth for you and your family, confidential mental health support, and paid sick leave
• Ability to purchase or sell additional holiday days beyond the standard 25 days and bank holidays
• Discounts and cashback on leisure, travel, technology, fashion, gym memberships, and food
• Monthly employee recognition program and departmental awards
• Referral bonus scheme of up to £2,000
• Employee-led social events such as running clubs, football teams, book clubs, and bake-offs
• On-site subsidised restaurants offering a variety of fresh meals daily
• Opt-in benefits schemes such as private medical insurance and dental coverage

We value the well-being, financial stability, and inclusivity of our employees, and strive to provide a supportive working environment.